BetSoft – Industry Leader Delivering an Unparalleled Service
At the core of BetSoft's excellence lies their artistic prowess, demonstrated through stunning graphics that breathe life into each game's universe. Accompanied by orchestral soundtracks that orchestrate a symphony of emotions and larger-than-life characters that seem to leap off the screen, BetSoft crafts a multisensory escapade that captivates players' senses.
What's more, BetSoft's commitment to inclusivity shines through in their mobile-first mindset. All their releases are meticulously designed to flourish on mobile devices, ensuring that bettors can enjoy the magic of BetSoft's creations anytime, anywhere.
Fueling their journey is an unwavering passion for entertainment. This passion transcends genres, themes, and skill levels, making BetSoft games accessible and enchanting for players of all walks of life. Each release is thoughtfully adorned with an array of features and mechanics that keep players on the edge of their seats. While the vast array of choices may vary, one constant remains: BetSoft guarantees to pique curiosity and deliver spine-tingling excitement with every release.
BetSoft's game offerings span an impressive spectrum, encompassing both series-based and standalone titles. This diversity ensures that every player finds the perfect match, a game that resonates with their preferences and ignites their passion for play. Beyond the games themselves, BetSoft introduces the innovative in-game promotional tool, Take the Prize™, which adds an interactive layer of excitement, allowing players to engage more deeply with the gameplay.
The promise of the game of a lifetime accompanies every encounter with BetSoft Gaming. This commitment to excellence extends beyond the gaming realm, backed by a formidable team of seasoned account managers, ingenious engineers, adept software developers, visionary game designers, imaginative animators, and strategic marketing specialists. This harmonious convergence of talent ensures that every aspect of BetSoft's offerings is finely tuned to deliver an unparalleled level of service.
Underpinning BetSoft's prowess is a comprehensive casino management platform that seamlessly integrates with their award-winning game portfolio. This holistic approach ensures that players are not just treated to exceptional games but also provided with a comprehensive gaming ecosystem that caters to all their desires.
In the grand tapestry of the gaming industry, BetSoft stands as a luminary, a beacon of innovation, excitement, and unwavering dedication to crafting experiences that transcend mere entertainment. Through their remarkable journey, BetSoft redefines the boundaries of possibility, inviting players to embark on a remarkable adventure that promises excitement, engagement, and the thrill of a lifetime.
Committed to Creating Only the Very Best in the iGaming Industry
CasinoLandia Introduces Our Guest
We at CasinoLandia were privileged to sit down in an intriguing interview with Jonathan Crook, Team Lead, Account Management, Betsoft Gaming, one of the leading companies in the software game development industry, to talk about the developer’s background story, ongoing progress and upcoming goals.
We at CasinoLandia are privileged to sit down in an intriguing interview with a representative of one of the leading companies in the software game development industry, BetSoft, to speak on the developer’s background story, ongoing progress, and upcoming goals.
Could you provide us with an overview of Betsoft's journey to becoming a frontrunner in casino game development?
Jonathan: We have been in the industry since 2006 and we radically shook up the market with our initial slot designs that changed the way people played. Bringing true entertainment to iGaming, we quickly established a reputation for quality and originality which we maintain to this day.
The combination of immersive themes and recognisable characters, supported by mechanics which develop the gameplay has always been a winner with players and we have made this our signature.
In addition, our constant creativity allows us to keep developing slots with enhanced game progression. This means instant recognition by players plus anticipation of our releases, putting us into the forefront of slot development.
We currently have 200+ award-winning slots as well as our classic table games and exciting newly released Mini and Crash games. To add gamification to our slots, our enhancement tools Take the Prize™ and Tournament are part of our constantly growing Betsoft Drive™ toolbox to maximise the excitement of our promotions and tournaments.
Through focusing on differentiation and innovation we have kept our edge in an over supplied market and Betsoft remains an original provider with entertainment guaranteed.
What unique elements does Betsoft infuse into its games to create a distinctive edge in terms of innovation and captivating player experiences?
Jonathan: Features and mechanics are key to engaging and retaining players. All Betsoft slots offer a combination of these to enhance gameplay. What makes Betsoft unique is the way we build the layers of the game so that play is constantly developing; plus we design in features that are not normally seen together.
For example, we have a series of Hold & Win led slots: Golden Dragon Inferno™; Phở Sho™; Wish Granted™; and April Fury and the Chamber of Scarabs™, all of which have significant additional features such as Free Spins, Multiplier Wilds, Nudging Multiplier Reels and the Buy Bonus. By combining these elements, not only is the win potential raised but also the variety of ways in which to win is increased.
Our slot themes and their delivery provide a superb visual and audio experience. Whether award-winners such as Wilds of Fortune™ or Alkemor’s Elements™ or our older releases Stampede™, Take the Bank™ or any of the Pop™ slots, all Betsoft releases are holistically designed for the ultimate playing experience.
What strategic approach does Betsoft employ to cater to a diverse clientele, ranging from startups to global gaming giants across different regions? What impact does account management have on this?
Jonathan: All smart businesses have a mix of clients and we are no different. The big brands bring global recognition to your name whilst startups bringing freshness with cutting-edge technologies and transformative business models.
Through taking a broad approach to our global client base, we offer players unrivalled choice. We translate and localise all our slots to ensure an authentic and immersive playing experience for everyone.
Betsoft account managers are experts in the industry, multi-lingual and culturally attuned. Across account management, we see ourselves as an extension of our clients’ teams – their success is our success – so our innovations are directed by deep research and feedback from them. In addition, we commission focus groups so that we understand who are playing our slots, why, and as importantly, why not.
This means our product development gives players what they actually want to play – often before they know it themselves – and account management constantly is primed to secure new business and extend existing relationships, creating a win-win-win situation.
Our casino partners know of our longevity in the industry and why this has stood the test of time. Using data driven analysis, we listen to clients and players so we always deliver. This player feedback has guided innovations in concepts such as personalisation, the use of the Hold & Win feature, crash style social gaming, mini games and the further development of our in-game tools.
Players can find Betsoft at casinos as diverse as 888.com to bwin.com and be confident that they are playing in safe and regulated environments.
How does Betsoft adapt its games and services to align with the requisites of various jurisdictions? What does this mean in terms of regulations?
Jonathan: We have an efficient Compliance department who ensure we are always completely in line with local regulations in our chosen markets.
We are approved by the Malta Gaming Authority, the Romanian Gaming Authority and ADM, in addition to being certified in Spain and Colombia as well across various jurisdictions in the rest of Europe. Plus, all of our games are reviewed and certified by GLI and QUINNEL. Both these bodies are the industry benchmarks for RNG certification in slots.
Specifically at Betsoft, we ensure our slots are appropriate as well as legal and compliant for specific regions. This may include changing symbols to dice for the Belgian market for example or offering both jackpot and non-jackpot variations.
We are also intensely aware of player safety and ensure we abide by the local regulations for advertising and promotions. At all times, we aim to and succeed in delivering a safe and fair entertainment experience for all our players.
Mobile-first game design is pivotal today – how does Betsoft enhance the gaming experience for players?
Jonathan: We saw the potential of mobile gaming many years ago when we launched our supplementary software to overcome the then bandwidth and coverage issues. We were also among the first providers to move to HTML, so we see ourselves as always looking to enhance the mobile experience.
Download speed is critical: asset rich slots such as Book of Helios™ and award-winner Wilds of Fortune™ take under nine seconds to load, making them some of the quickest downloads on the market for such deeply detailed games. Global hit and No. 2 in Italy release Golden Dragon Inferno™ offers 243 ways to win as well as Hold & Win with fast download times. Special progression slot Alkemor’s Elements™ offers Wilds, Scatters and innovative Free Spins whilst Primal Wilderness™ gives 1024 ways to win, significant in-game features and mechanics but loads in just eight seconds.
We also take ‘mobile first’ further as we review elements such as screen size and preferred screen orientation for example. Locating controls and maximising the screen real estate whilst still ensuring full game control by the player’s thumb has had been very well received. Plus all games have been given a sharper and more responsive layout for ease of one hand touch commands.
Betsoft also ensures uninterrupted gameplay from notifications and pop ups whilst playing, which really makes a difference to the quality of the overall experience. Add in simple sound control and automatic play options and all players are guaranteed to mobile play that way that suits their style.
We developed in-game tools – Take the Prize™ and Tournament – for enhanced gamification and naturally these were built with a mobile first mindset too. The importance of access to promos and tournaments on the go was something our players made very clear to us.
Take the Prize™️, Betsoft's in-game promo tool sounds intriguing: can you elaborate on its core features and how it heightens player engagement?
Jonathan: DRIVE ™ is our toolkit of gamification products. Take the Prize™ was the first tool we launched to create enhanced player experiences, instant wins and prizes for non-stop entertainment throughout each game. We have subsequently launched Tournament and more tools are in production.
Take the Prize™ offers a random fortune wheel and guarantees cash prizes and bonuses throughout qualifying games – without interrupting gameplay or affecting RTP. Prize-winning spins can be triggered at any point in the game to keep players on red alert for a win.
We also ensured that, as a visually high impact product, Take the Prize™ is especially mobile friendly and compatible across all devices.
Tournament is aimed at a competitive, high value player base and brings substantial prize win potential. Leaderboards on each game constantly update in real-time, allowing players to track their own and other players’ progress throughout any promotion. With these different mechanics we can target core player bases as well as high value VIPs. We can also whitelist and blacklist players, meaning we can segment campaigns for our clients.
Both tools have enabled the delivery of highly successful network promos with increasing numbers of casino operator participation. Their impact has been exceptional in drawing players away from competitors and has also acted as an amazing way to retain customers. These tools deliver a thrilling experience to players and increase the win potential across an ever growing choice of slots.
Players who follow us on social media are kept up to date with all our news and promos. Facebook, Linked-In, Twitter, Insta and our website betsoft.com have all the info.
Betsoft's recent successes are of interest – could you spotlight noteworthy accomplishments that underscore Betsoft's dedication and innovation within the gaming industry?
Jonathan: Since launching in 2006 as one of the first online gaming companies, we are often asked what keeps us delivering. It’s the satisfaction of a job well done but also the recognition of the work and its impact. Recently we were nominated across regions and jurisdictions for Innovation in Slots’ Provision; Best Slots’ Provider; Mobile Supplier of the Year; Breakthrough Game of the Year for Triple Cash or Crash™; Most Electric slot for Book of Helios™ and Wow slot for Gemini Joker™. We also lifted trophies for Game of the Year Wilds of Fortune™; and Most Popular Slot for Alkemor’s Elements™.
In closing, what message would you like to convey to players?
Jonathan: Well, the short answer is ‘thank you’. We couldn’t do it without you and we appreciate every single spin of the reels. Please keep giving us feedback on our slots, features and themes as well as our new innovations like Crash games. The more you tell us, the better we get!
We have a number of new innovations across our slots coming out, including more Hold & Win; some fantastic sequels to our iconic releases – one of which will definitely cause a big impact; and a new Network Promo to be launched.
We are also in the refining process for a new style of classic ‘chance’ game which should be launched imminently: so, follow us on Social Media and always be the first to know as there’s a lot going on at Betsoft.
BetSoft – Showcase of Award-Winning Casino Games
Dive into the enchanting world of BetSoft, a true showcase of award-winning casino games that span a dazzling spectrum of entertainment. From the mesmerizing realm of slots, where reels spin with the promise of both frequent wins and breathtaking bonus rounds, to the elegance of table games that transport players to the heart of classic casino experiences, BetSoft's offerings captivate every gambler's heart. Immerse yourself in the allure of mini games, where bite-sized adventures pack a punch of excitement, and engage in the strategic allure of video poker, where skill and luck intertwine in a dance of anticipation. With a legacy marked by innovation, stunning visuals, and a commitment to player engagement, BetSoft's repertoire of casino games stands as a testament to their mastery of crafting experiences that redefine entertainment in the gaming realm.
- Slot Games
- Table Games
- Mini Games
- Video Poker
“Our mission is creating value for our long-term clients though constant delivery of engaging content to ensure loyal partners for life.”, BetSoft Team
BetSoft Services – Responsible Gaming Meets Company Values and Aspirations for Security and Excellence
Through a dynamic interplay of supportive and dedicated partnership processes and services, choosing to collaborate with Betsoft guarantees success in gaming within regulated markets. Betsoft stands as a beacon of transparency, undergoing rigorous audits and securing independent certifications across diverse regulatory landscapes. From fledgling start-ups to global giants, their collaborative efforts extend to a wide array of operators spanning Europe, Scandinavia, LatAm, and Africa, all while meticulously adhering to the unique requisites of each jurisdiction their clients operate within.
In a landscape where exceptional products reign supreme, the quality of Account Management services should seamlessly match the brilliance of the offerings. Thus, Betsoft Gaming takes pride in its practice of assigning dedicated account managers to each client right from the inception of the partnership. These multi-lingual, seasoned professionals, driven by a shared alignment with the clients' objectives, become the cornerstone of cultivating fruitful relationships. Armed with profound insights into their products, market dynamics, and a comprehensive understanding of clients' business models, every Betsoft account manager is meticulously trained to elevate the performance of clients' casinos. Whether it's optimizing game performance, conducting KPI analysis, tailoring bespoke promotions, or granting exclusive access to cutting-edge releases, their Betsoft account manager is an ally working relentlessly for their success.
The realm of marketing is nothing short of an artistic pursuit. A realm where creativity, imagination, persuasiveness, and authenticity converge to sculpt campaigns that ignite awareness and foster unwavering audience loyalty. Betsoft's specialized marketing brigade empowers casino operators to flourish by crafting communication conduits and products that effortlessly entice, energize, captivate, and retain players over the long haul.
Collaborating closely with a team of gifted designers, Betsoft orchestrates omni-channel campaigns that astound. Be it comprehensive art packs, eye-catching display banners, dynamic social media crusades, or even thought-provoking interviews, events, and exclusive merchandise – every facet is meticulously molded for maximum impact. In synergy with their clients, affiliates, and influencers, Betsoft orchestrates tailor-made campaigns and specialized assets that resonate across demographic spectra, ensuring a profound connection with players. When the aspiration is to collaborate with the pinnacle of excellence, there's but one name that rises to the fore – Betsoft.
- Responsible Gaming
- Account Management
CasinoLandia Final Thoughts
In the realm of CasinoLandia, where the pursuit of gaming excellence reigns supreme, BetSoft emerges as an unrivaled luminary. With a resolute focus on their clients' satisfaction, BetSoft crafts an unparalleled journey of entertainment and innovation. Their commitment to transparency, underscored by multiple regulatory certifications, ensures that players and operators alike can trust in the fairness and integrity of their offerings. From captivating slots that promise a symphony of wins and bonuses to immersive table games that evoke classic casino glamour, BetSoft's diverse portfolio captivates a global audience. The dedication to fostering successful relationships shines through their team of dedicated account managers who tirelessly work to align with each client's objectives. As the curtains close on the stage of CasinoLandia, BetSoft stands as a resounding testament to the artistry of gaming, where cutting-edge technology meets creativity, resulting in an unforgettable experience that transcends mere entertainment.
Full Slot Portfolio of Betsoft
A dazzling collection of cutting-edge slot games, offering immersive graphics, captivating storytelling, and thrilling gameplay for an unforgettable gaming experience.