Play’n GO Extends Starcasino Partnership into the Netherlands

Play’n GO Extends Starcasino Partnership into the Netherlands

Play'N Go

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477 Casinos | 359 Games

All Casinos

Number of games

359

Country

Sweden

Founded

2005

• Scratchcards
• Slots
• Table Games

Play’n GO has taken another step in its European expansion by bringing its slot catalogue to the Netherlands through a newly extended partnership with Starcasino.nl. The agreement builds on the companies’ existing relationship in Belgium, where Play’n GO titles have been part of Starcasino’s line-up for some time.

With the new arrangement, Dutch customers of Starcasino.nl will now have access to a selection of Play’n GO’s most recognisable games, including titles that have performed strongly in other regulated markets. Among these are Book of Dead, a slot that has remained a consistent draw since its release, the cluster-based game Reactoonz, and Fire Joker, which merges classic slot elements with contemporary mechanics.

The decision to expand the partnership follows what both companies describe as strong performance in Belgium, where the collaboration has helped diversify Starcasino’s content offering. By introducing the same content to the Netherlands, the two parties aim to replicate that success in a market that has been steadily developing since its online gambling framework came into force in 2021.

Henrik Gedda, Head of Regional Sales for Central Europe at Play’n GO, noted that the Netherlands represents a significant opportunity within the company’s regional strategy. He described Starcasino as an established brand with a solid reputation in Western Europe, adding that the two companies share an approach that emphasises operating in regulated environments.

For Starcasino, the launch in the Netherlands is seen as a natural progression of its content strategy. Pieter van den Bos, the company’s Director, said that Play’n GO’s portfolio fits with the operator’s aim to offer a varied and compliant range of titles. He also pointed to the shared commitment to providing entertainment in a framework that aligns with national regulations.

The introduction of Play’n GO content into the Dutch market also reflects broader competitive dynamics. Licensed operators are under pressure to differentiate themselves not only through promotions but also by offering games that are already familiar to many players. In a market where advertising restrictions are becoming tighter, having a catalogue that includes well-known titles can support both acquisition and retention without relying solely on marketing campaigns.

The Netherlands’ regulated online gambling sector requires operators and suppliers to meet specific standards related to game design, responsible play features, and data handling. Play’n GO already operates in several European jurisdictions with similar regulatory requirements, positioning the company to adapt its portfolio to meet Dutch compliance rules.

This latest rollout will not be limited to the initial set of titles. Both companies indicated that additional games from Play’n GO’s production schedule will be added to Starcasino.nl over time. This gradual release model is often used in regulated markets to maintain player engagement and ensure that each title meets local approval processes before launch.