Octoplay Expands U.S. Projects With Hard Rock Bet Casino

Octoplay has strengthened its presence in the U.S. iGaming sector through a new partnership with Hard Rock Bet Casino in New Jersey. This agreement marks the company’s third collaboration with U.S. operators in the past two months, underscoring its broader North American growth strategy. The recent push highlights Octoplay’s focus on leveraging partnerships with established operators to accelerate its expansion in regulated markets, where player acquisition and platform integration are key drivers of growth.

 

• Octoplay strengthens its U.S. presence – The company has launched its slot titles on Hard Rock Bet Casino in New Jersey, marking its third partnership with U.S. operators in recent months.

• Expanded player access and engagement – Players in New Jersey can now access popular Octoplay slots like 777 Hot Reels and Eggsponential, enhancing Hard Rock Bet’s portfolio and user experience.

• Strategic growth in regulated markets – The partnership supports Octoplay’s broader North American expansion strategy, targeting mature, regulated iGaming markets to build long-term operator networks.

 

The Developments

The deal will bring Octoplay’s slot titles, including 777 Hot Reels and Eggsponential, to players in the Garden State. Hard Rock Bet Casino, which already offers more than 3,000 games alongside its online sportsbook, will integrate the new titles into its platform for both desktop and mobile users. By adding Octoplay’s portfolio, Hard Rock Bet aims to provide fresh content to retain existing users and attract new players in a highly competitive New Jersey market, where a diverse range of titles often influences player engagement and loyalty.

In a statement, Octoplay described the partnership as a step toward building momentum in “a key regulated iGaming market.” Chief Executive Carl Ejlertsson highlighted the operator’s rapid growth and strong brand presence as decisive factors in selecting Hard Rock Bet as a partner. Ejlertsson emphasized that the collaboration aligns with Octoplay’s goal of expanding its U.S. operator network and establishing a long-term presence in one of the country’s most mature online casino markets.

For Hard Rock Bet, the addition of Octoplay’s portfolio supports its strategy of diversifying content and enhancing player engagement. Rich Criado, Vice President of Casino, said the move reflects the platform’s commitment to quality and entertainment in a competitive New Jersey market. According to Criado, integrating proven titles from established suppliers allows Hard Rock Bet to maintain a dynamic offering, keeping both casual and high-volume players engaged and strengthening the operator’s overall market position.

New Jersey remains one of the largest and most mature regulated online casino markets in the United States, attracting both domestic and international suppliers. Octoplay’s entry through Hard Rock Bet strengthens its competitive positioning as more technology providers seek to secure operator partnerships in the state. The timing of the launch coincides with increased industry activity in North America, where regulatory clarity and market growth are driving both consolidation and new market entries.

 

Hard Rock Bet's rapid growth trajectory and strong brand presence make them the right partner for our next phase in New Jersey. We're excited to build a long-term partnership as we continue expanding our U.S. operator network.

 

The Future

With three U.S. operator agreements signed in recent weeks, Octoplay appears intent on accelerating its North American expansion. Whether this momentum translates into broader market share will depend on how well its portfolio resonates with players in an increasingly crowded iGaming landscape, where content quality, platform reliability, and brand recognition remain critical factors for sustained growth.