New Jersey Gambling Revenue Hits $611M in October

New Jersey’s gambling market delivered another strong performance in October, posting notable gains across online casino play, sports wagering, and land-based casino activity. Total statewide gambling revenue reached $611.1 million, according to data released by the New Jersey Division of Gaming Enforcement. The figure represents a 22.3% increase over October 2024 and an 8.4% rise from September, underscoring the continued strength of the state’s diversified gambling ecosystem. October’s results also reinforce New Jersey’s position as one of the most robust and resilient gaming markets in the U.S., buoyed primarily by steady online growth and sustained consumer demand.

The Developments

iGaming remained the leading revenue stream and again set a record, generating $260.3 million. This marks the first time New Jersey’s online casino sector has surpassed the $250 million threshold in a single month. The total was 21.8% higher than the same period last year and exceeded the previous record, set in August, by 4.8%. Online slots and table games contributed the majority of the amount, reaching $257.7 million, up 22% year-on-year, while internet poker added $2.6 million, an 11.1% increase. The continued upward trajectory highlights the maturity of the state’s iGaming market, supported by consistent promotional activity, expanding game libraries, and strong brand presence across operators.

The competitive landscape among operators remained largely unchanged. FanDuel, partnered with Golden Nugget, held the top spot in iGaming with $60.9 million in revenue. DraftKings and Resorts World followed at $48.5 million, maintaining their long-running second-place position, while BetMGM and Borgata secured third with $33.2 million. These results reflect the ongoing consolidation of market share among a small group of dominant platforms that continue to benefit from extensive customer bases and established digital infrastructure.

Sports betting posted the largest year-on-year percentage growth of any segment, reaching $116.1 million in October, an increase of 49.8%. Online sportsbooks accounted for $110.7 million, up 45.9% from last year, while retail betting generated $5.4 million, a 242.5% surge driven by increased in-person activity during the fall sports calendar. Total handle for the month reached $1.24 billion, up 10.7% year-on-year, with $1.19 billion wagered online and $43.8 million wagered at physical sportsbooks. The statewide hold rate for October stood at 9.39%, in line with national averages for a month dominated by NFL and college football wagering.

FanDuel and Meadowlands again led the online sports wagering sector, reporting $39.9 million in revenue. DraftKings and Resorts World maintained second place with $30.5 million, while BetFanatics and Bally’s ranked third at $11.4 million. In the retail segment, Meadowlands held the top position with $2.3 million in revenue, followed by Borgata with $1.5 million. New Jersey does not publish handle data by operator, but the available revenue figures indicate stable operator rankings and the continued dominance of the largest national sportsbooks in both online and retail environments.

Land-based casinos also reported steady growth, generating $234.7 million in revenue for October, a 12.5% increase from the prior year. Slot machines produced $174.4 million, rising 9.1% year-on-year, while table games delivered $60.3 million, up 23.5%. The results indicate ongoing demand for in-person gaming despite the state’s strong online alternatives. Atlantic City casinos continue to rely on a mix of gaming, hospitality, and entertainment revenue, and October’s numbers suggest that visitation and on-site spending remain healthy as the industry approaches the winter season.

October’s results show that New Jersey’s gambling market is expanding across every major segment, with online casinos continuing to set the pace for statewide growth.

Conclusions

Through the first 10 months of 2025, New Jersey’s total gambling revenue reached $5.74 billion, up 10% compared with the same period last year. Year-to-date iGaming revenue rose 22.6% to $2.39 billion, underscoring its role as the primary driver of statewide growth. Sports betting revenue for the period edged up 0.2% to $914.6 million, a modest gain reflecting the variability of monthly hold percentages. Land-based casinos generated $2.44 billion, a 3.4% increase year-on-year. Overall, the data illustrates a broad-based expansion of the state’s gambling industry, with online operations setting the pace and traditional casino gaming maintaining a steady recovery trajectory.