Caesars Casino Introduces Signature Game to New Jersey

Caesars Entertainment has introduced Signature American Roulette, its newest proprietary online casino title, now available to players in New Jersey. The game, developed by Caesars’ in-house Empire Creative studio, expands the operator’s growing lineup of exclusive digital table games offered through Caesars Palace Online Casino, Caesars Sportsbook, and Horseshoe Online Casino.

The rollout is Caesars’ third in-house release for New Jersey players this year. It follows Signature Multihand Blackjack Surrender, which launched in May, and Signature Blackjack Surrender, which went live in June. Both titles have already gained traction in New Jersey, Michigan, and Ontario, with Multihand Blackjack Surrender recently entering Pennsylvania. Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, framed the release as a strategic step. “Bringing Signature American Roulette to our iGaming platforms perfectly complements our suite of Caesars-branded table games and further strengthens the robust collection of digital offerings that bring the energy of the casino floor to players’ mobile devices,” Sunderland said.

Features Designed for Digital Play

Signature American Roulette adapts a casino classic for mobile play while adding features meant to increase player control and engagement. These include:

• Adjustable wheel spin direction and speed.
• A “favorite bets” function for quick wagers.
• Compatibility with both portrait and landscape modes.
• Picture-in-picture win evaluations to keep gameplay uninterrupted.

Scott Krell, Senior Director of Game Products and Head of Studio at Caesars Digital, emphasized the player-focused approach. “Every detail is crafted to boost engagement,” Krell said. “From player-selectable wheel spin direction and speed to our intuitive favorite bets system, we’re bringing the thrill of the casino straight to players’ fingertips.” The roulette launch follows another notable release earlier this week: Kitty Glitter Grand, a slot game designed for both online and retail play.

The title is already live at Harrah’s Atlantic City, with Tropicana expected to follow, and is simultaneously available on Caesars’ online platforms. This omnichannel approach is central to Caesars’ broader digital strategy, aligning land-based casino experiences with online access. Sunderland highlighted the advantage in a statement on Kitty Glitter Grand’s launch: “The exclusive launch of Kitty Glitter Grand is another shining example of how we’re strengthening the powerful connection between our world-class destinations in Atlantic City and beyond with our dynamic digital platforms.”

Bringing Signature American Roulette to our iGaming platforms perfectly complements our suite of Caesars-branded table games and further strengthens the robust collection of digital offerings that bring the energy of the casino floor to players’ mobile devices.

Market Positioning

The dual focus on exclusive in-house content and cross-channel availability positions Caesars to compete aggressively in the increasingly crowded U.S. iGaming market. By tying new content to its established casino properties while expanding its proprietary library, the company is reinforcing brand loyalty and differentiating itself from competitors relying more heavily on third-party game providers.

With Signature American Roulette now live in New Jersey and Kitty Glitter Grand bridging the gap between digital and retail play, Caesars continues to signal that it sees exclusive content as key to growth in regulated U.S. online gambling markets.