Super Group iGaming Emerges in Africa and Middle East

Super Group, the parent company of Betway and Spin, posted a record-breaking Q1 with $517 million in revenue — a 25% year-on-year increase — as the Africa and Middle East region emerged as the company’s largest revenue source for the first time.

Super Group, the multinational betting and gaming operator behind Betway and Spin, has reported a major shift in its global business landscape. For the first time, the Africa and Middle East region has overtaken North America as the company’s highest-earning market. The change comes amid record-setting revenue of $517 million for the first quarter of 2025 — up 25% from the same period last year — and reflects the company’s growing momentum in emerging economies.

The quarterly results highlight a significant evolution in Super Group’s market strategy, showing increased returns from regions that have traditionally been secondary in the global gaming hierarchy. This rise is particularly notable in Africa, where rising digital adoption and regulatory openness have fueled online betting. As traditional markets begin to mature, the company appears to be capitalizing on new opportunities in previously underpenetrated areas.

Super Group is a global digital gaming and sports betting company, operating primarily through two major brands: Betway, which focuses on online sports betting, and Spin, its online casino brand. The company generates its revenue through regulated market operations in sports wagering, casino gaming, brand licensing, and digital customer services.

Mechanics

In Q1 2025, Africa and the Middle East accounted for 39% of Super Group’s global revenue, amounting to $203 million. This marks a 34.4% year-on-year increase for the region, driven primarily by strong performance in South Africa. The Middle East, on the other hand, experienced a slight decline, but the shortfall was more than offset by gains across several African countries.

Meanwhile, North America saw revenues increase by 18.3% to $181 million. However, its share of the overall business fell to 35%, down from a tie with Africa and the Middle East at 37% last year. This suggests that while North America remains a core market — particularly Canada — its proportional influence is shrinking as faster-growing regions take the lead. Europe also posted significant growth, with revenue rising 52.4% to $96 million and its share climbing to 19%. In contrast, Asia-Pacific and Latin America saw revenue declines of 15.8% and 28.9%, respectively, indicating weaker performance or market contractions in those areas.

Understand the Shift – A Regional Example

South Africa has become the keystone of Super Group’s expansion strategy in Africa. The country has seen a surge in online sports betting activity, supported by greater smartphone access, improved internet coverage, and payment systems that make digital wagering more accessible. This is part of a broader trend across the continent, where younger populations and relaxed regulatory conditions are making online gambling one of the fastest-growing digital sectors.

What’s particularly notable is that this growth is not simply replacing revenue from other regions — it’s expanding the company’s total income. With consumer engagement high and local betting markets growing more sophisticated, Africa is no longer just a potential market — it's now central to Super Group’s operations.

Beyond revenue, the company showed strong profitability despite missing the one-time $44 million gain it recorded in Q1 2024 from the sale of its Digital Gaming Corporation’s B2B arm. Pre-tax profit jumped 67.9% to $89 million, while net profit rose 31.1% to $59 million after paying $30 million in taxes. Including a $17 million boost from favorable currency translation, total net profit reached $76 million — up 105.4% year-on-year.

Earnings before interest, taxes, depreciation, and amortization (EBITDA) climbed 46.6% to $107 million, though the company acknowledged that direct comparisons are complicated by past asset sales and related adjustments. Regardless, these figures indicate a company not just growing fast, but managing its costs and operations efficiently. Super Group maintained its full-year guidance of $2.01 billion in revenue and adjusted EBITDA of $421 million, signaling confidence in continued performance across multiple markets.

The Players and How It Affects Them:

– For investors, the geographic diversification reduces dependency on any one market and strengthens Super Group’s long-term growth potential. The fact that emerging regions are becoming revenue leaders bodes well for the company’s ability to scale in new environments

– Regulators in markets like South Africa may view Super Group’s results as evidence that a well-regulated betting environment can generate significant economic activity and tax revenue.
Competitors will likely see Africa as the new battleground for market share, potentially leading to increased investment, partnerships, and advertising activity across the continent.

– For consumers, this growth is likely to bring more tailored digital betting platforms, improved user experience, and targeted marketing in their local languages and currencies.

We started 2025 on a high note. We delivered a strong Q1 with impressive revenue growth, a surge in customer acquisition and effective retention strategies.

 

Conclusion

Super Group’s first-quarter performance signals more than just record revenue — it marks a geographic and strategic pivot that could define the company’s future. As Africa and the Middle East take center stage in its earnings report, Super Group is signaling that the next phase of growth in the global betting industry may not come from where it started, but from where it’s heading next.