Wynn Expands in Europe with Mayfair Casino Deal

From its headquarters in Nevada all the way to the UK, Wynn Resorts has completed its acquisition of Wynn Mayfair, a private members-only casino in London’s upscale Mayfair district, expanding its international portfolio amid a strategic withdrawal from the New York casino licensing race.

The transaction, finalised following regulatory approval by the UK Gambling Commission, transfers ownership of the exclusive West End venue from Crown Resorts to Wynn. Situated on Curzon Street, the property consists of two Georgian townhouses and offers 20 gaming tables across multiple floors, including a rooftop terrace and several private salons. Public access is also available to The Bar and The Dining Room on the entrance level.

Originally founded in the 1960s as the White Elephant Club and later converted into a casino by John Aspinall, the site carries historical significance and has hosted a range of high-profile guests including Princess Margaret, Richard Burton, and Roger Moore. The club’s interior reflects its heritage, featuring a curated mix of classical and contemporary artworks, antiques, and luxury furnishings.

The acquisition follows Wynn Resorts’ decision in May to withdraw from bidding for a New York gaming licence. At the time, the company cited a strategic reallocation of capital, stating that investment in existing and upcoming developments would deliver stronger shareholder value.

One such development is Wynn Al Marjan Island, a $3.9 billion integrated resort in the United Arab Emirates, slated to open in 2027. That project marks Wynn’s first entry into the Middle East market and is central to its broader expansion strategy beyond the U.S. and Asia.

Here are uses for our capital more accretive to our shareholders, such as investment in our existing and upcoming developments.

Wynn has not disclosed the purchase price of the Mayfair property nor any immediate plans to alter its operations. However, the move signals a growing interest in high-end, boutique gaming venues in established global capitals, particularly in Europe and the Middle East.

Industry analysts view the acquisition as a shift in focus toward markets with limited supply but high demand for exclusive gaming experiences. The Mayfair property, with its historical prestige and elite clientele, aligns with Wynn’s emphasis on luxury branding and experiential entertainment. As Wynn Resorts continues to broaden its global presence, the addition of the London club complements its ongoing diversification efforts while reinforcing its positioning in premium international markets.