Wazdan Expands US Presence with Michigan Casino via Caesars

Wazdan, a leading iGaming software developer, continues its steady expansion in the regulated US online casino market, now debuting its popular slots in Michigan. The company’s partnership with Caesars Digital, facilitated through Light & Wonder’s aggregation platform, marks a significant milestone in its North American growth strategy. This move follows Wazdan’s recent entry into Pennsylvania, alongside its ongoing presence in New Jersey. By offering a wide range of innovative slot titles, Wazdan positions itself to capitalize on the booming demand in regulated US gaming markets.

 

Key Highlights of Wazdan’s Michigan Launch

Wazdan’s entry into Michigan is tied to an agreement with Caesars, making the developer's slots available to players through Caesars Palace Online Casino and Caesars Sportsbook & Casino platforms. This launch brings several of Wazdan’s top-performing titles, including 9 Coins, Grand Gold Edition, Magic Spins, and Hot Slot: 777 Crown, to Michigan’s online casino audience. Wazdan’s games are known for their adjustable volatility levels, allowing players to tailor the gameplay experience based on their preferences. This user-focused approach, paired with unique game mechanics like “Cash Infinity” and “Hold the Jackpot,” makes Wazdan’s offerings stand out.

Izabela Slodkowska-Popiel, Head of Account Management for North America and Latin America at Wazdan, emphasized the importance of this launch in Michigan. She noted that this expansion demonstrates the company’s growing momentum in the US market. “Going live with a renowned operator such as Caesars enables us to continue this trajectory and capture this truly exciting market,” Slodkowska-Popiel stated.

 

Building on Prior Success in New Jersey and Pennsylvania

Michigan is the latest step in Wazdan’s strategy to penetrate the US online gaming sector, but this follows other important milestones. Earlier in 2023, Wazdan entered the Pennsylvania market through a partnership with Rush Street Interactive (RSI). Under this agreement, Wazdan's games became available on RSI’s BetRivers Casino and PlaySugarHouse platforms. RSI’s CEO Richard Schwartz expressed confidence in Wazdan’s ability to provide a unique gaming experience, citing the developer’s “diverse selection of games.”

New Jersey has also been a critical focus for Wazdan. After receiving approval from the New Jersey Division of Gaming Enforcement in 2021, the company rapidly built partnerships with several key operators in the state. In August 2023, Wazdan partnered with Caesars to offer its games on the operator’s New Jersey platforms. This came after similar agreements with Hard Rock Bet and BetMGM, further entrenching Wazdan in one of the most competitive US gaming markets.

 

What Wazdan Brings to the Table

Wazdan’s approach to game development is built around flexibility and player engagement. Its standout feature—the ability to adjust volatility levels—caters to different player preferences, enhancing both enjoyment and retention. Additionally, Wazdan’s games are equipped with innovative mechanics such as “Sticky to Infinity” and “Hold the Jackpot,” designed not only to entertain but also to drive higher revenue for operators.

Wazdan’s games are also supported by promotional tools like “Mystery Drop” and “Prize Drop,” which are designed to increase player retention and engagement. These features allow operators to craft more engaging promotional campaigns, which, in turn, lead to increased playtime and revenues.

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, welcomed Wazdan’s entry into Michigan, noting that the company’s unique portfolio of games is likely to resonate well with players. “We are always looking for suppliers who will enrich our existing game catalog with fresh experiences that we know our players will respond well to,” Cornejo Rivas said.

 

 

The Future

After establishing a foothold in New Jersey, Pennsylvania, and now Michigan, Wazdan’s next target is likely further expansion in the US and other North American markets. The company’s strategy aligns with the broader trend of European-based iGaming firms seeking growth in the increasingly regulated US market. With a presence in key states like New Jersey, Pennsylvania, and Michigan, Wazdan is poised to explore partnerships in other states where online gambling is legal or soon to be regulated.

In addition to its core gaming mechanics, Wazdan’s adaptability and strong relationships with major operators like Caesars have made it a noteworthy player in the industry. The company’s North American trajectory suggests further strategic deals in other regulated US markets, including West Virginia, where similar agreements are anticipated soon.

In conclusion, Wazdan’s ongoing expansion in the US highlights the growing importance of the North American market for international iGaming firms. By offering flexible, engaging, and revenue-driving gaming experiences, Wazdan is well-positioned to continue its success across various states, capturing the attention of operators and players alike.