Pragmatic Play Live Casino Partnership with Bet99 in Ontario

Pragmatic Play has strengthened its collaboration with Bet99 by introducing additional live casino games to the Ontario market, reflecting its ongoing focus on growth within regulated jurisdictions. The expansion includes several new variations of roulette, as well as Speed Baccarat and Blackjack X, broadening Bet99’s game portfolio and providing players with a wider range of live casino options. This move demonstrates Pragmatic Play’s commitment to delivering premium content tailored to the preferences of local players while supporting operators in meeting market demands through diverse game offerings.

A significant element of this partnership extension is the adoption of Pragmatic Play’s Smart Studio technology by Bet99. Smart Studio is designed to allow multiple operators to run branded live casino tables on a shared platform, thereby increasing operational efficiency and customization capabilities. By enabling several brands to appear on the same live casino setup, Smart Studio helps reduce both the costs and time typically involved in building dedicated studios for each operator. This innovative approach gives operators the flexibility to personalize the look and feel of their live casino tables to better reflect their brand identity and meet player expectations in a competitive marketplace.

What to expect from Bet99

Currently, Bet99 offers six branded live casino tables across roulette, baccarat, and blackjack variants, all featuring designs aligned with the Bet99 brand. This integration supports Pragmatic Play’s broader strategy to provide operators with localized and customizable gaming solutions that comply with regulatory requirements while enhancing player engagement. Local branding and content customization have become critical in regulated markets such as Ontario, where operators must balance compliance with offering a unique and appealing gaming experience. The collaboration between Bet99 and Pragmatic Play exemplifies how technology can address these challenges by delivering tailored solutions that serve both business and regulatory needs.

Irina Cornides, Chief Operating Officer at Pragmatic Play, emphasized the importance of this partnership, stating, “We are delighted to supply Bet99 in Ontario with more of our premium live casino titles alongside access to Smart Studio, which provides Pragmatic Play partners with a wealth of customisation and localisation opportunities.” Her comments highlight Pragmatic Play’s focus on empowering operators through technology that allows them to differentiate their offerings and meet the evolving preferences of regulated markets. Cornides’ remarks also underscore the company’s commitment to strengthening relationships with key partners as part of its growth strategy in regulated territories.

Bet99’s CEO Jared Beber also expressed optimism about the expanded partnership, saying, “We now offer six Bet99 branded Live Casino tables, including Blackjack, Baccarat and Roulette. We’re excited to grow our partnership with Pragmatic Play and look forward to collaborating more in the future.” Beber’s statement reflects Bet99’s confidence in the value brought by Pragmatic Play’s content and technology, as well as its intent to leverage these tools to enhance player experience and brand identity. The ongoing collaboration signals a long-term commitment to innovation and market adaptation, which are essential in the increasingly competitive live casino sector.

This expansion comes shortly after Pragmatic Play’s recent technological developments, such as integrating jackpot mechanics from ThrillTech into its PAM platform and securing a migration agreement with sportsbook QuinnBet. These initiatives illustrate Pragmatic Play’s broader efforts to enhance its technology suite and expand its presence across various regulated markets. By continuously improving its platform capabilities and forging strategic partnerships, Pragmatic Play is positioning itself as a key provider of live casino content and solutions that are both flexible and compliant.

The Smart Studio rollout for Bet99 adds another example of Pragmatic Play’s recent push to deliver tailored live casino environments, particularly in jurisdictions like Ontario where local branding and regulatory compliance play a vital role. This technology allows operators to differentiate themselves while benefiting from reduced costs and faster deployment times, addressing common industry challenges. As regulated markets continue to evolve, solutions like Smart Studio are likely to become increasingly important for operators seeking to offer unique experiences without incurring excessive operational overhead.

 

We’re excited to grow our partnership with Pragmatic Play and offer players more branded live casino options tailored to the Ontario market.

 

The Future

In summary, the extension of Pragmatic Play’s partnership with Bet99 and the deployment of Smart Studio technology mark a notable development in the live casino landscape in Ontario. This collaboration not only enhances the gaming options available to players but also exemplifies the trend toward more customizable and efficient live casino solutions designed to meet the needs of regulated markets. Through such initiatives, Pragmatic Play continues to demonstrate its commitment to innovation and market-specific adaptation, supporting its partners as they navigate the complexities of local regulation and competition.