Play’n GO Teams Up with Hard Rock Bet in New Jersey

Play’n GO has announced a new partnership with Hard Rock Digital, bringing its extensive library of online casino games to players in New Jersey. The deal, which officially opens Play’n GO's portfolio to Hard Rock Bet’s online casino platform in the Garden State, is set to introduce a collection of the studio’s most popular slot games to the U.S. market.

This collaboration marks a significant step for Play’n GO, which has been actively working to increase its presence in regulated U.S. markets. For Hard Rock Digital, the partnership aligns with its ongoing efforts to enhance its online casino offerings, further solidifying its position in New Jersey's competitive online gaming space.

 

Play’n GO’s Expansion into the U.S. Market

For Play’n GO, the partnership with Hard Rock Bet is a crucial part of its broader strategy to expand in the U.S., a market that has seen rapid growth in the past few years as more states legalize online casino gaming. With New Jersey being one of the most mature and competitive iGaming markets in the country, the agreement with Hard Rock Digital allows Play’n GO to tap into a lucrative customer base while enhancing the casino’s portfolio.

Magnus Olsson, Chief Operating Officer at Play’n GO, expressed his enthusiasm about the partnership: “Teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years,” Olsson said in a statement.

The deal signals Play’n GO's intent to further penetrate the North American market, capitalizing on its established success in Europe and other international markets. Hard Rock Digital, meanwhile, stands to benefit by offering its New Jersey customers access to a well-known portfolio of slot games that include popular titles like Piggy Bank, Rich Wilde and the Book of the Dead, and Rise of Olympus 100.

 

Key Play’n GO Games Available in New Jersey

As part of the partnership, three major Play’n GO slot titles will be featured on the Hard Rock Bet platform in New Jersey:

1. Piggy Bank
   The Piggy Bank slot is a whimsical game with a fun and lighthearted theme centered around filling a piggy bank with coins. It features six reels and includes various symbols such as poker chips, diamonds, dice, and, of course, piggy banks. The game’s bonus round is activated when three Scatter symbols appear, triggering free spins that range from 5 to 50 depending on the number of Scatter symbols collected during the base game. A unique feature of Piggy Bank is the Hyper Spin mode, which allows players to speed up gameplay for a faster gaming experience.

    

2. Rich Wilde and the Book of the Dead
   This title is part of Play’n GO’s successful Rich Wilde series, which follows the adventures of the daring explorer Rich Wilde, whose escapades mirror those of Indiana Jones. In Book of the Dead, set against the backdrop of ancient Egypt, players seek the legendary Book of the Dead, unlocking free spins with Tomb Scatter symbols. The game’s structure is straightforward, with a traditional five reels and three rows of symbols. Landing three Tomb Scatter symbols triggers the free spins feature, with Wild symbols that expand to cover entire reels.
3. Rise of Olympus 100
   A sequel to Rise of Olympus, this game is centered on Greek mythology and offers a more dynamic gameplay experience. In Rise of Olympus 100, players can earn up to 100 free spins by landing Scatter symbols. A standout feature is the “Charge Meter,” which, when filled, triggers “Hand of God” mode. In this feature, one of three Greek gods—Zeus, Poseidon, or Hades—will intervene to boost the player’s chances of winning with their supernatural powers.

 

Impact on New Jersey’s Online Casino Landscape

The partnership with Hard Rock Digital allows Play’n GO to tap into New Jersey’s robust and competitive iGaming market, which remains one of the largest and most established in the U.S. While New Jersey’s market is already home to numerous established operators, the addition of Play’n GO’s games is a notable move to diversify and enhance the available content for players.

For Hard Rock Bet, the partnership expands its game library, providing its New Jersey customers with access to some of the most sought-after online slots in the industry. The Hard Rock brand, already a major player in the land-based and online casino sectors, will benefit from Play’n GO’s experience and reputation for developing high-quality, engaging games.

 

Looking Ahead: U.S. Expansion Plans

Play’n GO’s entrance into New Jersey is just one step in its broader U.S. strategy. The company has expressed its interest in expanding into other states where online gaming is legal, with Pennsylvania, Michigan, and other regulated markets potentially on the horizon. By aligning itself with Hard Rock Digital, Play’n GO is positioning itself as a strong contender in the U.S. market, building partnerships with well-established brands that can provide a springboard for further growth.

With New Jersey’s online gaming market continuing to thrive, Play’n GO’s collaboration with Hard Rock Digital is likely to be a significant move that could pave the way for future expansions in the U.S. iGaming sector.