USA Top 10 best casinos in Virginia

USA Top 10 crypto casinos in Virginia

  • Game Providers
  • Industry News

Play’n GO Partners with Betika to Expand Across African Markets

Play'n GO has entered a landmark partnership with Betika, a leading Kenyan online gaming operator. This collaboration marks Play'n GO's official entry into several African markets, including Kenya, Ghana, Tanzania, the Democratic Republic of Congo, Zambia, and Uganda. Betika will offer its players access to Play'n GO's extensive game portfolio, featuring popular titles such as Book of Dead, Rise of Olympus, and Gemix through this agreement.
facebook twitter twitter
Play'n GO

Christian McDeen | Caesar of Lands of Betting and Live Casino

Updated: Sep 13, 2024

Play'n GO Partners with Betika to Expand Across African Markets

Play'n Go Logo

Play'N Go

USA Rated 97.21/100%

399 Casinos | 323 Games

All Casinos
Number of games
323
Country
Sweden
Founded
2005
  • Scratchcards
  • Slots
  • Table Games

Play'n GO's new partnership with Betika, a major Kenyan gaming operator, represents a strategic move to tap into Africa's emerging online gaming markets. By making its popular titles like Book of Dead and Gemix available across six African countries—including Kenya, Ghana, and Tanzania—Play'n GO is positioning itself for growth in regions where mobile and online gaming are gaining traction.

For Play'n GO, partnering with Betika is a practical way to enter African markets without the need for direct, local operations. While Africa's gaming terrain is full of potential, it presents challenges in terms of varying regulations and infrastructure. By working with Betika, which already has a strong foothold in these markets, Play'n GO can effectively scale its business. Betika's local expertise minimizes the risk of regulatory issues, ensuring smoother operations for Play'n GO.

ExpansionA practical example of this approach is seen in Kenya, where Betika dominates the online gaming sector. By integrating Play'n GO's extensive portfolio into its platform, Betika enhances its offerings with internationally recognized games, which can attract both new and seasoned players. This partnership allows Betika to differentiate itself in a competitive market while ensuring Play'n GO has access to a wide player base.

Betika also benefits from this partnership, strengthening its gaming portfolio. African players, particularly in Kenya, have shown increasing interest in diverse, high-quality games. For instance, Betika can now offer Rise of Olympus, a game known for its rich visuals and engaging mechanics, helping to retain and attract users looking for fresh gaming options.

partnershipMoreover, Betika's existing user base, which has been primarily focused on sports betting, can now engage with a broader range of entertainment. By offering Play'n GO's games, Betika increases player retention and attracts new customers from markets like Ghana and Uganda.

This partnership reflects a growing trend in the global gaming industry: international game providers are increasingly teaming up with local operators to enter new markets efficiently. By doing so, they avoid the complexities of market entry, including navigating local regulations and establishing brand awareness from scratch.

AfricaTake the example of Tanzania, where the gaming industry is still in its early stages but rapidly growing. By leveraging Betika's platform, Play'n GO can quickly introduce its games to Tanzanian players without having to navigate unfamiliar regulatory considerations or set up local operations.

The implications for the broader African online casino industry are significant. As more international companies like Play'n GO establish a presence through similar partnerships, competition among local operators is expected to increase. This could lead to better game offerings, promotions, and customer experiences, benefiting players across the continent.

The Play'n GO-Betika partnership is a strategic win for both companies. Play'n GO opens doors to multiple African markets with minimal risk, while Betika gains a competitive advantage by offering top-tier gaming content. This partnership will likely set a precedent for similar collaborations as international gaming providers continue exploring Africa's growing online gaming infrastructure.

Play'n GO's Brand New Slots

Check Out These Recently Released 10 Games By Play'n GO

Lady of Fortune Remastered by Play'n GO
USA95.48/100%
New
RTP%
96.2
Volatility
High
Layout
Max Win

Lady of Fortune Remastered

Gold
1 plays
03/10/2024
Kingdom Below by Play'n GO
USA95.48/100%
New
RTP%
96.25
Volatility
High
Layout
Max Win

Kingdom Below

Gold
0 plays
26/09/2024
Kingdom Below by Play'n GO
USA95.48/100%
New
RTP%
96.25
Volatility
High
Layout
Max Win

Divine Divas

Gold
2 plays
19/09/2024
Buildin’ Bucks by Play'n GO
USA95.48/100%
New
RTP%
96.2
Volatility
Medium
Layout
Max Win

Buildin’ Bucks

Gold
0 plays
12/09/2024
Mirror Joker by Play'n GO
USA95.42/100%
New
RTP%
96.2
Volatility
Medium
Layout
Max Win

Mirror Joker

Gold
2 plays
05/09/2024
Gemix 100 by Play'n GO
USA95.78/100%
New
RTP%
96.2
Volatility
High
Layout
Max Win

Gemix 100

Gold
2 plays
29/08/2024
Ankh of Anubis Awakening by Play'n GO
USA95.78/100%
New
RTP%
94.2
Volatility
High
Layout
Max Win

Ankh of Anubis Awakening

Gold
1 plays
29/08/2024
Scourge of Rome by Play'n GO
USA95.78/100%
New
RTP%
96.2
Volatility
High
Layout
Max Win

Scourge of Rome

Gold
0 plays
15/08/2024
Joker Flip by Play'n GO
USA95.78/100%
New
RTP%
96.2
Volatility
Medium
Layout
Max Win

Joker Flip

Gold
1 plays
08/08/2024
Mafia Gold by Play'n GO
USA95.78/100%
New
RTP%
96.2
Volatility
High
Layout
Max Win

Mafia Gold

Gold
2 plays
01/08/2024
10/ 10 (100%)

Related News

Treasure Island Casino Las Vegas

Sparket and Sportzino Launch FunPicks Game in the U.S.

Los Muertos Locos

Los Muertos Locos Brings Cultural Festivities to Casino Reels

Super Twins

Super Twins Slot Now Available from Backseat Gaming

hide-html