Play’n GO Expands U.S. iGaming Reach with DraftKings

Play’n GO, a Swedish iGaming studio, has rapidly expanded its footprint in the U.S. online casino market, announcing its presence in five states with leading platforms DraftKings and Golden Nugget. The company’s aggressive growth reflects the increasing popularity of online gambling in regulated U.S. markets.

 

A Strategic U.S. Expansion

Play’n GO first entered the U.S. market in July 2022, securing a foothold in Michigan with a provisional Internet Gaming Supplier license. Two years later, the company has partnered with multiple operators across five regulated iGaming states: New Jersey, Michigan, Connecticut, Pennsylvania, and West Virginia. The latest additions, Pennsylvania and West Virginia, are part of the company’s ongoing strategy to build a strong presence in the most mature U.S. online casino markets.

 

Growing Partnership with DraftKings

The relationship between Play’n GO and DraftKings began in May 2024, and the partnership has since grown. DraftKings Casino players in Connecticut, New Jersey, and Michigan have had access to popular Play’n GO titles, such as Piggy Blitz, Fire Joker, and Colt Lightning Firestorm. This month, the company’s games went live on DraftKings and its sister brand Golden Nugget in West Virginia and Pennsylvania, adding these markets to the growing list of states where Play’n GO games are available.

According to Magnus Olsson, Play’n GO’s Chief Commercial Officer, the company is enthusiastic about expanding its collaboration with DraftKings and Golden Nugget. “The DraftKings and Golden Nugget brands are synonymous with gaming in the U.S.,” Olsson said in a press release. “We believe our games portfolio and commitment to listening to our customers make us the best casino entertainment provider in the world.”

 

Expanding U.S. Market Footprint

Since launching in the U.S., Play’n GO has been steadily expanding its reach. Its entry into the Pennsylvania market in April 2023 marked a significant milestone. After receiving a manufacturer license from the Pennsylvania Gaming Control Board (PGCB), Play’n GO quickly partnered with PokerStars Casino, BetRivers, and BetMGM in the state. The company’s expanding network of partners signals its commitment to becoming a dominant player in the U.S. online casino market.

Recently, Play’n GO announced a new collaboration with bet365 in New Jersey, further cementing its presence in one of the country’s most competitive iGaming markets.

Play’n GO’s success in the U.S. can be attributed to its strong portfolio of engaging online slot titles. Games like Book of Dead, Reactoonz, Sweet Alchemy, and Gemix have garnered a loyal following among players. The company’s approach to game development—focused on entertainment, innovation, and player satisfaction—has resonated with U.S. operators and players alike.

In addition to its content, Play’n GO’s preference for direct integration with operator platforms has streamlined the process of bringing its games to new markets. This strategy has allowed the company to quickly scale and offer a seamless experience to both operators and players.

The U.S. online casino market is growing rapidly, with states like New Jersey, Michigan, and Pennsylvania leading the way in terms of revenue and player engagement. Play’n GO’s expansion comes at a time when more states are legalizing online gambling, providing a fertile environment for iGaming suppliers to grow. With the backing of major brands like DraftKings, Golden Nugget, and BetMGM, Play’n GO is well-positioned to capitalize on this growth.

 

 

Looking Ahead

As Play’n GO continues to expand its U.S. presence, it is clear that the company sees the country as a key market for its future growth. Olsson’s statement that Play’n GO’s sustainable, entertainment-led business model is “the key to success in the long-term” suggests that the company is not just focused on short-term gains, but on building a lasting presence in the U.S.

With more states likely to regulate online gambling in the coming years, Play’n GO’s established relationships with top operators and its growing portfolio of popular games will be crucial to its ongoing success in the competitive U.S. market.