MGM Bonus City Hybrid Game Launches in Michigan

In a strategic move to enhance the iGaming landscape in Michigan, BetMGM Casino has partnered with Inspired Entertainment, Inc. to introduce the MGM Bonus City Hybrid Dealer game. This collaboration marks a significant development in the industry, bringing together live dealer elements and advanced virtual reality to create a unique gaming experience.

Brooks Pierce, CEO of Inspired Entertainment, highlighted the innovative nature of MGM Bonus City, emphasizing its potential to redefine online gaming. “This game embodies the fusion of cutting-edge technology, engaging gameplay, and robust branding opportunities, setting a new standard for the iGaming experience,” Pierce stated in a press release. He added that integrating live dealer elements with dynamic virtual environments offers players a truly unique gaming experience.

The introduction of MGM Bonus City to Michigan comes after its initial launch in New Jersey in October 2023, where it quickly garnered attention for its unique blend of live and virtual elements. This innovative approach positions BetMGM and Inspired Entertainment as pioneers in the iGaming sector, continually pushing the boundaries of what is possible in online gaming.

 

Key Points

• Innovative Gameplay: MGM Bonus City Hybrid Dealer game combines live dealer elements with virtual reality, offering a unique and immersive gaming experience.
• Michigan Launch: The game, initially launched in New Jersey in 2023, is now available to players in Michigan through a partnership between BetMGM Casino and Inspired Entertainment.
• Market Growth: BetMGM continues to expand its presence in the iGaming market, with a 9% increase in net revenue year-over-year in Q2 2024 and plans for further expansion.

 

Key Features of MGM Bonus City

MGM Bonus City combines live dealers with virtual reality, offering a game-show-style experience that stands out in the crowded iGaming market. Real dealers are superimposed onto virtual backgrounds, providing the excitement of a live casino enhanced by interactive graphics. The game includes a spinning wheel with eight possible outcomes, featuring four bonus rounds themed after iconic MGM Las Vegas resorts: New York-New York, Luxor, MGM Grand, and Bellagio. A random multiplier feature adds an extra layer of excitement, boosting potential winnings.

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, praised the immersive quality of MGM Bonus City. “Inspired did a fantastic job combining virtual and live elements. MGM Bonus City is a superb addition to BetMGM Casino, and we’re excited to continue the rollout across states as regulations allow,” Bartlett remarked.

BetMGM Casino is experiencing robust growth, with its net revenue increasing by 9% year-over-year in the second quarter of 2024. The company has also seen an 18% rise in monthly active users compared to last year, positioning itself as a market leader with a 22% share of the US iGaming market and a combined 13% share in both iGaming and sports betting across the US and Ontario.

This growth is fueled by BetMGM’s expansive portfolio, offering over 2,800 casino games and hosting some of the largest state-specific jackpots in the industry. The company’s continuous efforts to innovate and expand have resulted in a significant increase in its user base and market share.

BetMGM CEO Adam Greenblatt expressed satisfaction with the company's performance, noting the strong and profitable results in iGaming. “Our strategy of leveraging innovative technology and unique gaming experiences has resonated well with players,” Greenblatt said. “We are committed to further enhancing our offerings and expanding our reach.”

 

Future Prospects

Looking ahead, BetMGM plans to intensify its marketing efforts in the second half of the year to capitalize on its current momentum. The company aims to expand its market presence by entering new states and introducing more innovative games like MGM Bonus City.

The introduction of MGM Bonus City in Michigan is a testament to BetMGM's and Inspired Entertainment's commitment to innovation and excellence in the iGaming industry. By combining live dealer elements with virtual reality, the game promises to deliver an unparalleled gaming experience. As BetMGM continues to expand its market presence and financial performance, the introduction of such innovative games is likely to play a crucial role in maintaining its competitive edge in the rapidly evolving iGaming industry.

 

Conclusion

The launch of MGM Bonus City in Michigan represents a significant step for both BetMGM Casino and Inspired Entertainment. This partnership not only showcases their ability to innovate but also highlights their dedication to providing players with cutting-edge gaming experiences. As the iGaming industry continues to evolve, the collaboration between BetMGM and Inspired Entertainment is poised to set new standards and drive future growth.