More Opportunities in Louisiana
Lottery game producer Scientific Games has renewed its collaboration with the Louisiana Lottery, continuing as the primary provider of scratch-off games. This partnership, which commenced in 2004, focuses on expanding and innovating the lottery's scratch-off portfolio to support public education in Louisiana.
In a press release, Louisiana Lottery President and CEO Rose Hudson highlighted the benefits of the collaboration: “This has been a collaborative partnership to responsibly grow our scratch-off products for the benefit of K–12 public education in Louisiana. Over the years, we have worked with Scientific Games to enhance our game portfolio and adjust mechanics to create more engaging games for our players.”
Since scratch-off games were first introduced in 1991, the Louisiana Lottery has consistently updated its offerings. The recent renewal of this partnership aims to introduce new, higher-stakes scratch-off games, including Louisiana’s inaugural $20 scratch-off game.
Key Highlights
- The Louisiana Lottery and Scientific Games have renewed their long-term partnership.
- Scientific Games has released new scratch-off games, including the state's first $20 scratch-off game.
- The collaboration supports the growth of scratch-off games, with proceeds benefiting K–12 public education in Louisiana.
Scientific Games' recent initiatives feature the introduction of games with novel mechanics and themes celebrating Louisiana's unique culture. These innovations have set the stage for the Louisiana Lottery to potentially break instant game sales records this year.
John Schulz, President of Americas and Global Instant Products at Scientific Games, expressed enthusiasm about the renewed partnership: “Our scratch-off game innovation helped drive one of the best years in the Louisiana Lottery’s history and ultimately, higher net proceeds to the state’s public education programs. We look forward to continuing our role as the lottery’s primary instant game partner and providing new products and services that will help responsibly grow its profits.”
Scientific Games: Leading the Lottery Industry
Founded in 1973, Scientific Games has established itself as a leading supplier of online lottery games in the United States, with its instant games accounting for 70% of global retail sales. The company is the primary partner for nine out of the top ten instant game lotteries worldwide, including collaborations with the Pennsylvania Lottery, Georgia Lottery, and New York Lottery, among others.
The company continues to evolve, recently appointing Gina Smith as Vice President and expanding its SG Content Hub Partner Program through a new collaboration with Kentucky-based EQL Games.
Looking ahead, the joint commitment of Scientific Games and the Louisiana Lottery to innovation and education funding promises exciting developments for lottery players and beneficiaries alike.
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