Lotto.com Expands Its Reach into Arizona

PHOENIX – Lotto.com has launched its services in Arizona, marking the company's expansion into its 10th state. This milestone comes just one month after Lotto.com's entry into Nebraska, illustrating the company’s rapid growth in the online lottery market.

Thomas Metzger, CEO of Lotto.com, emphasized the strategic importance of Arizona, noting the state's significant market size and the positive impact of its lottery proceeds on local programs. “With a population of 7.5 million and annual lottery sales of over $1.5 billion, we certainly had to prioritize Arizona,” Metzger stated in an email to PlayUSA. He highlighted that the Arizona Lottery supports crucial state initiatives such as higher education, health services, environmental conservation, and economic development, making it an attractive market for Lotto.com.

 

• Strategic Market Entry:
  • Lotto.com launched in Arizona, making it the company’s 10th state, leveraging Arizona’s large population (7.5 million) and substantial annual lottery sales ($1.5 billion).
• Innovative Offerings:
  • Lotto.com distinguishes itself by providing a seamless user experience that does not require deposits or app downloads. The platform offers unique digital scratchers, which align with Arizona’s preference for scratch tickets, constituting over 70% of the state's lottery sales.
• Growth and Future Expansion:
  • Lotto.com’s entry into Arizona signals its broader expansion strategy, with plans to launch in additional states. CEO Thomas Metzger indicated potential new market entries this summer, driven by the legality of courier sales in nearly all states and the opportunity to reach non-traditional lottery customers.

 

Arizona: The 10th State in Lotto.com’s Portfolio

Lotto.com's entrance into Arizona expands the company’s reach to a tenth state, building on its recent launch in Nebraska. The company's platform is distinguished by its user-friendly approach, allowing for frictionless ticket purchases and the innovative feature of digital scratchers. Metzger believes these advantages will drive Lotto.com's success in the competitive Arizona market, which already includes one other courier service, Jackpocket.

Lotto.com offers a unique customer experience, as noted by Metzger: “Our customers don’t need to make a deposit or download an app to buy tickets.” Additionally, Lotto.com provides digital scratchers, enhancing the traditional scratch ticket experience by enabling users to reveal their tickets virtually on various devices. This feature aligns well with Arizona Lottery’s sales trend, where over 70% of revenues come from scratch tickets.

 

The Role of Couriers in Online Lottery Sales

Online lottery couriers like Lotto.com play a vital role in states where direct online sales by the state lottery are not permitted. Currently, only 13 states allow state lottery tickets to be sold online. In such markets, couriers facilitate online sales by purchasing physical tickets on behalf of their customers through apps or websites.

Lotto.com's Arizona launch positions it as the second courier service in the state, where it will compete with Jackpocket. Metzger is optimistic about the company’s prospects, citing the streamlined user experience and the ability to purchase digital scratchers as key differentiators.

Metzger hinted at further expansion plans, suggesting that Lotto.com may soon launch in additional states. “We may have a few new states up our sleeve this summer,” he told PlayUSA. The potential for growth is considerable, especially in states where the lottery does not have its own online platform, as couriers like Lotto.com can attract non-traditional customers and complement existing retail lottery sales.

 

“Lotto.com customers don’t need to make a deposit or download an app to buy tickets. We deliver physical scratch tickets with the added feature of an interactive ‘Scratch’ experience on their devices.”

 

The expansion into Arizona represents another step in Lotto.com’s mission to enhance online lottery accessibility across the United States. As more states consider legalizing online lottery sales through courier services, Lotto.com is poised to continue its growth trajectory, offering innovative lottery solutions to a broader audience.

Lotto.com is an online lottery courier service that facilitates ticket purchases for customers without requiring deposits or app downloads. It offers a variety of digital scratchers and draws games, aiming to provide a seamless and engaging user experience. With its recent launch in Arizona, Lotto.com now operates in ten states, continuing its expansion in the US lottery market.