IGT Expands Popular Land-Based Slots to U.S. Online Casinos

International Game Technology (IGT), a leading name in the gaming industry, continues to bridge the gap between land-based and online casino experiences. This strategy is part of a broader trend where companies are increasingly tapping into digital markets to expand their reach and capitalize on the growing iGaming sector.

• Expansion of Popular Games: IGT has successfully transitioned its land-based slot game Mystery of the Lamp to the online casino market in the U.S., following the earlier launch of Prosperity Link, thereby broadening its iGaming portfolio.
• Proven Success in Land-Based Casinos: Mystery of the Lamp has achieved significant recognition, winning the “Top Performing NEW Premium Game” award at the 2024 EKG Slot Awards Show and is noted for its high performance in land-based casinos globally.
• Commitment to Continued Innovation: IGT PlayDigital aims to replicate the success of its existing titles by retaining popular game features in its online versions and plans to launch additional themes, including a second Prosperity Link game, to keep its offerings fresh and engaging for players.

Broadening Digital Horizons with Land-Based Success

IGT's reputation for creating successful slot machines in physical casinos is well established. Their move into the online space seems to mirror this success. The latest example of this strategy is the recent launch of Mystery of the Lamp across several U.S. online casinos. The game, which performed exceptionally well in land-based casinos, is now available to players in New Jersey, Pennsylvania, Michigan, and West Virginia.

This is not IGT's first foray into replicating the success of its land-based games online. Earlier this summer, the company added Prosperity Link to its U.S. iGaming content library. Both games highlight a broader trend: IGT’s digital division, IGT PlayDigital, continues to bring its most successful land-based titles to the digital arena. This strategy allows the company to leverage the popularity of its existing games, enhancing player engagement in the online gambling space.

IGT PlayDigital’s online version of Mystery of the Lamp retains many of the features that made the original version so successful in land-based casinos worldwide. The game’s standout features include its three collection-pot mechanics, engaging bonuses, and its potential to award four different jackpots. These elements contributed to its “super-star status” and its recognition as the “Top Performing NEW Premium Game” at the 2024 EKG Slot Awards Show.

By bringing Mystery of the Lamp online, IGT is betting on the idea that players who enjoyed the game in casinos will gravitate toward the digital version. In a press release, Gil Rotem, president of IGT PlayDigital, emphasized that this crossover success has already been proven with Prosperity Link, and they expect a similar response with Mystery of the Lamp. Rotem noted the game's “strong following around the world” and said that both players and operators are likely to be drawn to its “quality of the gameplay experience.”

A Proven Strategy

IGT’s success in translating land-based games to online platforms was first demonstrated with Prosperity Link, a game that was added to U.S. online casinos earlier this year. The Prosperity Link theme is already one of IGT PlayDigital’s highest-performing online games, according to Rotem.

Given this success, the company plans to launch a second Prosperity Link theme in the near future. This new theme aims to build on the momentum of the original release, keeping the Prosperity Link brand fresh in the minds of players while providing operators with new content.

The strategy of porting land-based games to the online realm is not new for IGT. Their online portfolio already includes some of their most iconic games, such as Cleopatra, Siberian Storm, Da Vinci Diamonds, and the hugely popular Wheel of Fortune series. These titles have helped establish IGT’s strong presence in the iGaming sector, with the company now operating in over 100 jurisdictions worldwide.

Conclusion

IGT’s strategy of porting successful land-based slot machines to the online casino space reflects a broader trend in the gambling industry, where companies increasingly seek to capitalize on the growth of digital platforms. By leveraging the proven success of games like Mystery of the Lamp and Prosperity Link, IGT can maintain its market leadership and continue expanding its iGaming presence. The company's ongoing efforts to introduce new themes and games show that it is committed to innovating and evolving in both the physical and digital gaming landscapes.

By continuing to bring popular land-based games to online platforms, IGT not only capitalizes on the familiarity of these games but also ensures that its content library remains competitive in the fast-growing U.S. online gambling market.