Fanatics Casino Partners with White Hat Studios in Michigan

Fanatics Betting and Gaming has announced a strategic partnership with White Hat Studios, bringing the latter's portfolio of branded and original games to Fanatics Casino in two major U.S. online gambling markets: Michigan and Pennsylvania. The collaboration is set to enhance the gaming experience for Fanatics Casino players by offering a broader range of content, including slots, table games, and live dealer games.

 

 

Key Market Expansion

The move is significant for Fanatics Casino, which is looking to bolster its presence in the highly competitive online casino markets of Pennsylvania and Michigan—two of the largest and most lucrative regulated online gambling states in the U.S. White Hat Studios is a well-established name in the North American iGaming industry, with a reputation for delivering high-quality branded content and original games. This collaboration marks a concerted effort by Fanatics Casino to diversify its game library while continuing to expand its platform's overall appeal.

Daniel Lechner, Senior Vice President of Sales and Marketing at White Hat Studios, expressed enthusiasm about the partnership. “We’re thrilled to integrate our diverse range of branded titles into Fanatics Casino, marking a fantastic opportunity for players in key states to experience the quality and entertainment value that White Hat Studios’ games are known for,” said Lechner. The integration will allow Fanatics Casino users to access a wider selection of slot titles, such as Goonies Hey You Guys, Ted Cashlock, and Almighty Buffalo Megaways, along with table games and live dealer options.

Enhancing User Experience

Fanatics Casino is not only expanding its game library but has also invested in improving its platform's user interface. The newly designed site offers a modern, sleek design and enhanced mobile optimization, ensuring that players can easily navigate and enjoy their favorite games on the go. This upgrade reflects Fanatics' focus on delivering a seamless and enjoyable experience to users in an increasingly mobile-driven market.

The Fanatics Casino is integrated within the Fanatics Sportsbook app, which is available on both iOS and Android devices. This integration allows users in Michigan and Pennsylvania to access the newly added casino games alongside sports betting options, further expanding the company’s offering to users who seek a multi-faceted gaming platform.

Conor Grant, Vice President of Gaming at Fanatics Betting and Gaming, underscored the importance of this content expansion. “White Hat Studios’ diverse content portfolio brings a compelling mix of branded and original content that will resonate well with our players,” he said. “The addition of these titles strengthens our casino offering, and we’re excited to introduce them to our growing community of players.”

White Hat Studios’ Strategic Growth

For White Hat Studios, this partnership is another step toward cementing its foothold in the U.S. online casino market. The company has been on a growth trajectory, entering all seven regulated U.S. states. Recently, White Hat Studios formed a similar partnership with bet365 to supply online casino content in Pennsylvania, demonstrating its commitment to aggressive market expansion.

CEO Andy Whitworth has been clear about the company’s strategy, noting that White Hat Studios aims to enter every regulated U.S. state and will consider international expansions when the time is right. “Our strategy is pretty straightforward,” Whitworth told PlayUSA in a recent Q&A session. “We will enter into every U.S. state that regulates and will consider expanding into more jurisdictions outside of the U.S. when the time is right.”

 

“We’re thrilled to integrate our diverse range of branded titles into Fanatics Casino.”

 

Broader Implications for the U.S. iGaming Market

This partnership signals continued momentum for both Fanatics Casino and White Hat Studios as they expand their influence in the U.S. online casino market. Fanatics Casino is operational in New Jersey and West Virginia in addition to Michigan and Pennsylvania, and this partnership enhances its game variety across its platforms, positioning it to better compete in these established markets.

White Hat Studios, on the other hand, continues its mission to dominate the U.S. iGaming landscape by forming strategic partnerships with operators like Fanatics and bet365. As more U.S. states regulate online gambling, the battle for market share will intensify, making partnerships like this one key for companies looking to differentiate themselves through high-quality, diverse content.

In summary, the collaboration between Fanatics Casino and White Hat Studios represents a strategic effort by both companies to expand their reach in a fast-growing and highly competitive U.S. iGaming market. By enhancing its game offerings and upgrading its platform, Fanatics Casino is positioning itself to attract and retain players in key states, while White Hat Studios continues to pursue aggressive expansion in the U.S. market.