DraftKings Launches Responsible Play Campaign With NFL Prizes

DraftKings has announced a new campaign to spotlight responsible play, coinciding with Responsible Gaming Education Month and the kickoff of the NFL season. The initiative blends player engagement with education by offering customers the chance to win NFL tickets — culminating in a grand prize trip to Super Bowl LX — for using the operator’s suite of responsible gaming tools.

At the center of the campaign are My Budget Builder and My Stat Sheet, two digital features designed to help players monitor and manage their activity. My Budget Builder, introduced in June 2025, allows users to set personalized spending limits, while My Stat Sheet provides a detailed summary of play history. DraftKings reports that My Stat Sheet has been accessed by approximately 3.4 million customers since its launch last year, underscoring growing appetite for transparency and self-monitoring tools in the sports betting market.

Lori Kalani, DraftKings’ Chief Responsible Gaming Officer, framed the campaign as both celebratory and educational: “We are excited to launch our sweepstakes initiative in celebration of Responsible Gaming Education Month, inviting customers to explore our tools in a fun and engaging way. As a leading operator, we are committed to providing customers with tools that support responsible play and enhance their experience.”

• DraftKings launches a Responsible Gaming sweepstakes during Responsible Gaming Education Month, offering NFL tickets and a Super Bowl LX trip.

• Tools like My Budget Builder and My Stat Sheet encourage customers to set limits and track activity, with 3.4 million users engaging since launch.

• The initiative aligns with the NFL season kickoff and underscores DraftKings’ commitment to promoting informed, responsible play.

Context: Responsibility Amid Rapid Growth

The sweepstakes highlights a broader trend in the U.S. sports betting industry, where operators face mounting regulatory pressure and public scrutiny to demonstrate a commitment to player protection. With sports betting revenues climbing nationwide and NFL season kickoff serving as one of the busiest periods for sportsbooks, DraftKings’ campaign appears designed to align customer acquisition with regulatory goodwill.

Earlier this year, the company also partnered with UFC on a responsible gaming advertisement featuring commentator Jon Anik, part of a wider push to normalize the conversation around gambling limits in mainstream sports culture.

DraftKings has also published a Code of Responsible Play, circulated to customers ahead of the NFL season, outlining principles for safe wagering. The document builds on the operator’s longer-term strategy of embedding responsible play measures directly into the user experience rather than treating them as peripheral.

This campaign recognises and celebrates customers who use these resources, helping to foster a more informed and responsible gaming culture.

Industry Implications

The integration of incentives — in this case, NFL tickets — with responsible gaming tools could prove to be a differentiator in an increasingly competitive market. By gamifying player safety features, DraftKings is attempting to shift behavior in a way that feels less like a restriction and more like a reward system. Analysts note that this approach may appeal to casual bettors, a segment critical to sustaining growth beyond high-volume bettors.

However, critics may question whether offering prizes tied to play-monitoring tools risks trivializing the seriousness of problem gambling. The challenge for DraftKings and its rivals will be to strike a balance between marketing campaigns that generate positive headlines and substantive measures that measurably reduce harm.

As the NFL season unfolds — traditionally a stress test for responsible gaming practices due to heightened betting activity — DraftKings’ initiative will provide a telling case study of whether operators can effectively blend engagement, entertainment, and responsibility.