Caesars Unveils In-House Game Studio

Caesars Entertainment is taking a bold step to distinguish itself in the competitive online casino market. By developing its own in-house online casino games, the company aims to bolster its custom-branded content strategy, further solidifying its position as a leading player in the industry.

A Strategic Partnership with Bragg Gaming Group

On Tuesday, Caesars announced an expanded partnership with Bragg Gaming Group, a deal that includes leasing Bragg’s Remote Gaming Server (RGS) technology. This move enables Caesars’ newly formed in-house game studio to create bespoke casino games tailored for the North American market. While Bragg’s investors welcomed the news, it is Caesars’ in-house development initiative that has captured the attention of players and industry observers alike.

Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, expressed enthusiasm about the collaboration: “We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms. We have decades of expertise and know-how, as well as the full technology suite to build, launch, and operate the highest quality online casino games.”

Beyond the integration of RGS technology, Caesars will gain access to Bragg’s HUB and Fuze platforms. The HUB platform simplifies the delivery and management of online casino games, while the Fuze platform enhances player engagement with features such as:

• Bonuses
• Jackpots
• Free spins
• Artificial intelligence for personalized game recommendations

This expanded collaboration builds on the existing relationship between Caesars and Bragg, which has already yielded successful exclusive games like Egyptian Magic and Boardwalk Slots. These games have performed well on Caesars Palace Online Casino, laying a solid foundation for future projects.

Caesars’ Vision for Digital Growth

Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, emphasized the strategic importance of the partnership: “This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players.”

The newly formed in-house game studio will focus on developing exclusive content for Caesars’ digital platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino. This approach aligns with the company’s long-term vision of offering innovative and distinctive gaming experiences.

Caesars’ move reflects a broader trend in the online casino industry. As competition intensifies, operators are increasingly investing in in-house development to differentiate their offerings. While some companies, like DraftKings, have seen mixed results with their in-house initiatives—notably shutting down a custom live dealer casino studio in New Jersey—others have leveraged proprietary games to create unique and engaging experiences for players.

For instance, DraftKings’ “DraftKings Roulette” introduced customizable betting options and a live dealer, features that resonated with its audience. Similarly, 888 Holdings and GVC Holdings have opted to outsource game development to third-party providers, partnering with firms like NetEnt, Playtech, and Yggdrasil to expand their game portfolios.

We're excited about building exclusive online casino games through our newly formed in-house studio to set us apart in the industry.

Conclusion

By establishing its own in-house game studio, Caesars Entertainment is positioning itself to stand out in a crowded market. This strategy, supported by Bragg’s advanced technology, allows Caesars to deliver exclusive, high-quality content that aligns with its brand identity. As the online casino industry continues to evolve, this bold move underscores the growing importance of customization and innovation in attracting and retaining players.