Caesars Debuts Branded Live-Dealer Studio in Philadelphia

In a significant step forward for online gaming, Caesars Entertainment has partnered with Evolution to launch its first branded live-dealer studio in Philadelphia, Pennsylvania. This dedicated studio aims to deliver a high-end, interactive gaming experience infused with the iconic Caesars Palace aesthetic and atmosphere.

Jacob Claesson, CEO of Evolution North America, expressed excitement about the collaboration, highlighting the integration of cutting-edge technology with the Caesars brand. He emphasized the uniqueness of the studio’s design and its potential to redefine player experiences. “This dedicated studio will deliver the elegance and thrill of Caesars Palace to online players in Pennsylvania,” Claesson noted. “The new studio is stunning and showcases the incredible potential of live-dealer casino gaming.”

 

What Pennsylvanians Can Expect

The live-dealer studio caters to customers using the Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino. Initial offerings include:

• Five blackjack tables
• One roulette table
• One baccarat table
• One VIP-exclusive blackjack table

These offerings lay the foundation for a broad spectrum of games that the studio could expand to in the future. For now, the mobile-friendly design ensures that players can enjoy a seamless experience across devices, bringing the essence of a luxury casino directly into their hands. The inclusion of real-time interaction with dealers also adds a personal and social dimension to the gaming experience, making it feel more engaging and immersive, akin to a physical casino.

Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, remarked on the studio’s immersive design and its homage to Caesars Palace. “We’ve taken inspiration from the iconic designs at Caesars Palace, down to the flooring patterns and wall coverings,” he said. “This world-class studio delivers a Las Vegas Strip-style experience to players’ fingertips, combining elegance with cutting-edge technology for unmatched online entertainment.”

The launch raises questions about the viability of bespoke live-dealer studios in the competitive online gaming landscape. For some operators, the cost of developing and maintaining custom studios may seem prohibitive, prompting them to rely on third-party providers instead. However, others, like Caesars, see custom studios as a vital tool for brand differentiation and a way to deepen customer engagement.

This move by Caesars contrasts sharply with DraftKings’ decision last year to shutter its New Jersey-based live-dealer studio, opting instead to source games from external providers. Despite the closure, DraftKings continues to offer live-dealer games, albeit without the bespoke branding. Meanwhile, FanDuel maintains its dedicated studio in Pennsylvania, signaling divergent strategies among major players in the industry.

 

This dedicated studio will deliver the elegance and thrill of Caesars Palace to online players in Pennsylvania.

 

Conclusion

Caesars Entertainment’s new live-dealer studio represents a bold push to create a distinctive and immersive online gaming experience. By merging advanced technology with bespoke branding and drawing heavily on the iconic Caesars Palace style, Caesars is betting on its ability to capture and retain player interest in Pennsylvania’s competitive market. While the long-term success of this approach remains uncertain, the launch undoubtedly raises the bar for live-dealer casino gaming and highlights the evolving priorities of online operators in an increasingly competitive space.