BetMGM Takes 2025 Online Casino of the Year Once Again

BetMGM (NYSE: MGM), a leading U.S. iGaming and sports betting operator, has been named Online Casino of the Year for 2025 by the American Gambling Awards, marking the company’s fourth consecutive win in this highly competitive category. The award, produced by Gambling.com Group Limited (Nasdaq: GAMB), recognizes companies and executives driving innovation, growth, and operational excellence within the regulated U.S. online gambling market. This recognition highlights BetMGM’s sustained ability to combine technological innovation with strategic partnerships and a broad portfolio of gaming offerings, setting it apart from competitors in a rapidly expanding sector.

• Fourth Consecutive Win: BetMGM is named 2025 Online Casino of the Year for the fourth year in a row, solidifying its leadership in the U.S. iGaming market.

• Exclusive Partnerships & IP: The platform’s growth is driven by marquee partnerships, exclusive slot titles like Friends and The Wizard of Oz, and game show rights including The Price Is Right and Family Feud.

• Strong Growth & Engagement: BetMGM reports 37% increase in deposits, 42% rise in average monthly actives, and 25% growth in net gaming revenue year-over-year, with a $6.5 million jackpot highlighting its market impact.

The Developments

Adam Greenblatt, CEO of BetMGM, described the accolade as a reflection of the company’s ongoing commitment to its users and the broader iGaming ecosystem. “We’re honored to be named Online Casino of the Year, a recognition that highlights the dedication of our team and the strength of our platform,” Greenblatt said. BetMGM has expanded its portfolio through targeted partnerships, exclusive intellectual property (IP), and omnichannel offerings designed to integrate digital and real-world experiences, providing players with multiple engagement touchpoints across online and land-based platforms.

The company’s gaming platform includes more than 5,400 titles, making it one of the largest selections available in the U.S. online casino market. Among these are exclusive slot titles based on popular franchises such as Friends and The Wizard of Oz, with the company releasing a new WOZ title every quarter. A multi-year agreement with Fremantle grants BetMGM exclusive online rights to game shows including The Price Is Right and Family Feud. Additionally, over 30 team- and league-branded games enhance the operator’s cross-sell opportunities between sports betting and iGaming. BetMGM reports that these initiatives have improved cross-sell conversion rates by 11.5 percentage points year-over-year, illustrating the impact of targeted content and brand familiarity on player engagement.

BetMGM’s financial performance demonstrates the effectiveness of its strategic approach. Deposits rose 37% year-over-year, average monthly active users increased by 42%, and net gaming revenue (NGR) grew 25% over the same period. In August 2025, a New Jersey player won a $6.5 million jackpot, which at the time was the largest payout in the history of regulated U.S. iGaming. The company also reported a 28% increase in iGaming revenue in the first half of 2025 compared with the prior year, highlighting the continued momentum of its online casino business and reinforcing its position as a market leader in a competitive landscape.

Charles Gillespie, CEO and co-founder of Gambling.com Group, highlighted BetMGM’s strategic execution as a key differentiator. “Winning Online Casino of the Year for the fourth consecutive year is a testament to the vision and execution of Adam Greenblatt and the entire BetMGM leadership team,” Gillespie said. He emphasized that BetMGM’s combination of innovative player experiences, exclusive IP, and strategic partnerships has consistently set the benchmark in the online casino space, raising the bar for engagement, entertainment, and player satisfaction across the U.S. iGaming sector.

The company’s integration with MGM Resorts International further enhances its competitive position. BetMGM Rewards Points can be converted into digital bonuses, MGM Rewards points, or Marriott Bonvoy Points, effectively linking digital play with real-world experiences and providing an added incentive for customer loyalty. Approximately 50% of the platform’s top-grossing slots are “Omni titles,” exclusive games designed to maximize engagement and retention by leveraging familiar intellectual property. These offerings, combined with exclusive games and recognizable consumer brands, contribute to higher engagement levels and improved player retention across the platform.

Conclusions

Founded in 2018 as a joint venture between MGM Resorts International and Entain Plc (LSE: ENT), BetMGM has established itself as a leading U.S. iGaming operator. It offers sports betting, online poker, and casino gaming through multiple brands, including BetMGM, Borgata Casino, Party Casino, and Party Poker. By combining MGM’s physical casino network with Entain’s technology platform, BetMGM delivers a seamless, omnichannel gaming experience that appeals to a broad range of players and continues to drive growth in the regulated U.S. iGaming market.

The American Gambling Awards, created by Gambling.com Group, aim to recognize companies and executives that are shaping the regulated U.S. online gambling industry. The awards focus on innovation, technological advancement, and operational excellence, serving as a benchmark for performance in a sector that continues to expand rapidly. By awarding BetMGM for the fourth consecutive year, the organization underscores the company’s leadership role in driving innovation, player engagement, and commercial success in U.S. online casinos.