Evolution Expands U.S. Presence With Launch of Ezugi Casino

Atlantic City, N.J. — Evolution has officially introduced Ezugi as its second live dealer brand in the United States, debuting in New Jersey as part of a broader strategy to strengthen its footprint in the fast-growing U.S. online casino market. The move marks a strategic milestone for the company, which aims to diversify its live gaming offerings and appeal to a wider segment of U.S. players.

Ezugi’s launch is being supported by streaming operations from Evolution’s studio in Atlantic City, one of the company’s main U.S. production hubs. The initial rollout includes two live table games already familiar to North American casino players: EZ Baccarat and Ultimate Auto Roulette.

EZ Baccarat, developed in partnership with Galaxy Gaming, features two proprietary side bets—Panda 8 and Dragon 7—designed to add higher volatility and engagement to a standard baccarat experience. The game is targeted at experienced players seeking faster gameplay and alternative betting options.

Ultimate Auto Roulette introduces a different form of differentiation: a chromakey-powered, circus-themed environment intended to enhance visual immersion. The game is integrated using Evolution’s One Stop Shop (OSS) platform, which enables U.S. operators to deploy products from multiple Evolution-owned brands under a unified system.

 

Evolution / Ezugi U.S. Launch — Key Facts

Brand	Launch State	Studio (streamed from)	Initial Games	Planned Michigan Studio
Ezugi (Evolution)	New Jersey	Atlantic City	EZ Baccarat, Ultimate Auto Roulette	Grand Rapids — H1 2026

 

Expansion Strategy Reaches Beyond New Jersey

Evolution confirmed that Ezugi will not remain exclusive to New Jersey for long. A new studio is under development in Grand Rapids, Michigan, and is scheduled to launch in the first half of 2026. The facility will host both Evolution and Ezugi titles and is expected to accelerate market entry for additional states as regulatory approvals progress.

As part of its long-term product roadmap, Ezugi plans to release more titles for the U.S. market, including Ultimate Roulette and 000 Roulette, both tailored for regions where triple-zero roulette remains popular in land-based venues. In addition, Evolution announced plans to introduce Marble Race to the United States. The game uses random number generator (RNG) mechanics to simulate a live marble race on a custom-built track, allowing operators to customize branding on in-game elements. Jacob Claesson, CEO of North America at Evolution, said the launch of Ezugi aligns with the company’s strategy to deliver localized content alongside its established game show-style products.

“Introducing Ezugi as our second live casino brand in the U.S. is an important step in our North American growth strategy,” Claesson said in a company announcement. “Ezugi’s distinctive portfolio complements Evolution’s world-leading game shows and live casino range, enabling operators to deliver an even richer, more varied live gaming experience tailored to U.S. players.”

Industry analysts note that Evolution’s move signals a tactical shift toward segmentation in live casino offerings. By positioning Ezugi as a complementary brand rather than a competitor to Evolution’s flagship products, the company aims to capture both high-engagement players and those seeking localized or traditional casino table formats. The U.S. live casino sector continues to grow as more states regulate iGaming. New Jersey, Michigan, Pennsylvania, and West Virginia currently permit online live dealer games, with additional states considering legalization. Evolution leads the market, but pressure from emerging competitors and state-by-state regulatory hurdles has created incentives for product diversification.

By expanding its U.S. game catalog under two brands, Evolution is positioned to defend its market share against new entrants while appealing to operators seeking broader customization and differentiated content.

 

Evolution strengthens its U.S. strategy by launching Ezugi in New Jersey and announcing a Michigan studio to expand live dealer gaming nationwide.

 

Outlook

Ezugi’s U.S. debut marks the beginning of a multi-year expansion strategy. The 2026 Michigan studio launch is expected to double Ezugi’s production capacity in North America and pave the way for further entries into new states as regulation allows.

With more product launches planned and a continued focus on localized innovation, Ezugi is positioned to play a growing role in Evolution’s North American portfolio. The company’s expansion suggests confidence in long-term demand for live dealer gaming in the U.S. market, even amid increasing regulatory complexity and competition.