The Rising Prices in Las Vegas iGaming

This week’s Weekend Report examines concerns over rising tourism costs in Las Vegas, Betano’s long-term sponsorship extension with Sporting CP, and a series of strategic moves in the global iGaming market, including expansions by Gaming Corps, CT Interactive, and Incentive Games.

 

• Las Vegas affordability concerns as 87.9% of poll respondents say the city is “too expensive” for tourists and even locals.

• Betano extends Sporting CP sponsorship through 2028–29, maintaining premium branding and expanding activations.

• iGaming market expansion with new deals from Gaming Corps, CT Interactive, and Incentive Games entering the UK.

Las Vegas Tourism Costs Spark Concern

A recent poll conducted by Las Vegas Locally on social platform X suggests the city’s image as an accessible gambling destination may be under strain. Out of more than 15,000 respondents, 87.9% said Las Vegas has become “too expensive” for tourists. Only 6.6% disagreed, while 5.5% were undecided.

Beyond tourist complaints, respondents also flagged affordability issues for locals. Minimum table bets of $25, rising food and drink prices, and increasing hotel rates were among the main concerns. This sentiment underscores a broader tension between Las Vegas’ premium pricing strategy and its traditional mass-market appeal. Industry analysts have long warned that sustained price increases, particularly in gaming and hospitality, risk alienating casual visitors who have historically driven foot traffic.

Betano Extends Sporting CP Partnership

In Europe, Kaizen Gaming’s Betano brand has renewed its premium sponsorship deal with Portuguese football club Sporting CP for four more years, extending the relationship through the 2028–29 season. The agreement covers both the A and B teams, with Betano branding remaining on playing jerseys.

Kaizen CCO Julio Iglesias described the renewal as a product of “trust and shared ambition,” noting the partnership’s evolution into broader marketing and fan engagement initiatives. With Portuguese football maintaining a strong domestic and diaspora audience, the move reinforces Betano’s positioning in a competitive betting market. Swedish developer Gaming Corps has announced it will double its monthly game output after expanding its remote game server agreement with an undisclosed “major global iGaming group.” The company will now deliver two titles per month, effective immediately.

The initiative is linked to a broader strategic partnership with Gaming Corps’ major shareholder Denwena Limited, which the company says has created increased demand for original content. CEO Juha Kauppinen positioned the deal as part of the studio’s “next chapter” of growth, with production scaling seen as a key differentiator in an increasingly crowded content supply market.

CT Interactive Targets Argentine Market

CT Interactive is building on its Latin American ambitions through a new partnership with Argentine online casino platform provider Ondiss. The deal will see CT Interactive’s content integrated into Ondiss’ online platform, extending a previous retail collaboration in Neuquén’s Casino & Hotel Casino Magic.

COO Martin Ivanov said the move was a “pivotal step” in the company’s Latin American strategy, noting Argentina’s regulated market potential. With provincial licensing frameworks maturing, Argentina remains a target for suppliers seeking long-term regional presence.

 

Las Vegas has become too expensive for tourists

 

Outlook

UK market entry is on the agenda for Incentive Games following a content deal with Jumpman Gaming. Under the agreement, games from Incentive Studios will be rolled out across Jumpman’s network of online casino and bingo sites.

The launch follows Incentive Games’ acquisition of a UK Gambling Commission licence in March. Chief commercial officer Ahmed Baker described the deal as a “major step forward” in the company’s real-money expansion, citing Jumpman’s white-label reach as an opportunity to rapidly establish brand presence in one of the world’s most competitive online gaming markets.