Playtech Expands US Footprint with Entry into West Virginia

Playtech, a major global iGaming technology supplier, has announced its official entry into the West Virginia online gambling market, marking its fourth regulated state launch in the United States. This expansion reflects the company’s ongoing commitment to growing its footprint across key US states amid a rapidly evolving iGaming landscape.

In West Virginia, Playtech has established partnerships with several prominent operators, including Rush Street Interactive, DraftKings, and BetMGM. These collaborations will give players access to Playtech’s extensive portfolio of casino games, random number generator (RNG) titles, and live dealer content. By integrating Playtech’s technology, these operators aim to provide a richer, more engaging gaming experience that meets the expectations of an increasingly sophisticated player base in The Mountain State.

 

• Playtech officially launched its iGaming services in West Virginia, marking its fourth US state market entry.

• The company partnered with major operators including Rush Street Interactive, DraftKings, and BetMGM to deliver casino, RNG, and live dealer content.

• Playtech continues to expand globally with recent deals in France, New Jersey, and Ontario, demonstrating a diversified international growth strategy.

• The US iGaming market is rapidly growing, with nearly $8 billion in revenue in 2024, driven by increasing legalization and evolving consumer demand.

 

Jonathan Doubilet, Vice President of US Business Operations at Playtech, highlighted the significance of the West Virginia launch within the broader strategic context. “Our expansion into this regulated iGaming state reflects our strong strategic focus on delivering engaging, innovative, and responsible entertainment to players, while supporting our partners with the latest in gaming technology,” Doubilet said. He emphasized that Playtech’s ability to serve as an agile and scalable partner is crucial to supporting operators in meeting the demands of a fast-growing and complex US iGaming market.

Beyond the US, Playtech continues to strengthen its international presence. Recent partnerships include a poker agreement with Pari Mutuel Urbain in France, a collaboration with Hard Rock Digital in New Jersey, and a deal with High Roller in Ontario, Canada. These global partnerships illustrate Playtech’s strategy to diversify its portfolio and expand into multiple regulated markets, reducing reliance on any single jurisdiction.

The US iGaming industry itself is in a period of rapid growth. Currently legal in seven states—including Pennsylvania, New Jersey, Michigan, Connecticut, and now West Virginia—the sector contributed close to $8 billion to the overall $72.04 billion commercial gaming revenue recorded in the US in 2024, according to the American Gaming Association. This growth is fueled by increased legalization, technological advances, and a shifting cultural acceptance of online gambling.

 

Our expansion into West Virginia underscores Playtech’s commitment to delivering innovative, responsible entertainment while empowering our partners with agile and scalable gaming technology to meet the evolving demands of the US iGaming market.

 

The Future

Moreover, alternative forms of online gaming such as sweepstakes and predictor markets are gaining momentum in regions where traditional iGaming is not yet regulated. These alternatives suggest a broader consumer appetite for digital gaming experiences and hint at future regulatory changes that may further expand the market.

Playtech’s entry into West Virginia underscores the importance of strong local partnerships and regulatory compliance in expanding digital gambling services. As US states continue to legalize and regulate iGaming, suppliers like Playtech that offer adaptable and innovative content stand to benefit significantly from growing player demand.

For readers interested in deeper insights, Gaming America recently conducted an exclusive interview with Jonathan Doubilet on this launch. The full interview offers further perspective on Playtech’s US strategy and the evolving dynamics of the American iGaming industry, available on the Gaming America website.