BetRivers Casino Welcomes a new Brand Ambassador

BetRivers announced on Monday that poker legend Phil Hellmuth has joined the platform as its brand ambassador. The move marks a strategic commitment by Rush Street Interactive (RSI), BetRivers' parent company, to elevate its newly launched BetRivers Poker platform, even as the service is currently limited to one state.

Phil Hellmuth is a household name in the poker world, boasting a record 15 World Series of Poker (WSOP) bracelets and over $22 million in tournament winnings. His assertive playing style and vibrant personality have earned him the nickname “The Poker Brat,” solidifying his reputation as both a formidable competitor and an entertainer. Inducted into the Poker Hall of Fame in 2007, Hellmuth’s influence extends far beyond the felt, making him a compelling choice for BetRivers’ ambitions.

Key Points

• Phil Hellmuth Partnership: Poker icon Phil Hellmuth, with 15 WSOP bracelets and over $22 million in winnings, joins BetRivers as their brand ambassador.
• Expanding BetRivers’ Reach: Hellmuth will promote BetRivers' online poker platform, attend VIP events, and appear on Poker Night in America to engage fans and players.
• Strategic Move for Poker Enthusiasts: This collaboration signals BetRivers’ commitment to appealing to poker enthusiasts while revitalizing interest in the game’s golden era.

A New Multi-Faceted Role

Hellmuth’s involvement with BetRivers goes beyond brand representation. As a content partner, he will work across all BetRivers products, including online poker, casino games, and sportsbooks. His role will also expand to include appearances on Poker Night in America, hosting tournaments, and engaging with fans at VIP events.

The partnership is set to launch with a high-profile event: Super Bowl LIX in New Orleans, where Hellmuth will join BetRivers VIPs for exclusive activities. His engagement extends to both online and in-person events at BetRivers' physical properties, such as Rivers Casino and Little River Casino, providing fans with unique opportunities to interact with the poker icon.

Richard Schwartz, CEO of RSI, expressed confidence in Hellmuth’s ability to enhance the platform's appeal. “Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers,” Schwartz stated. “His unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador.”

Hellmuth mirrored this enthusiasm, citing his admiration for RSI’s efforts to create an engaging online gaming experience. “Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans,” Hellmuth said in a press release. The decision to partner with a professional poker player signals a deliberate pivot by BetRivers. In the mid-2000s, poker sites frequently relied on professional players as brand ambassadors. This trend shifted in recent years, with platforms like PokerStars and GGPoker opting for celebrity endorsements from figures such as Cristiano Ronaldo and Dan Bilzerian. These strategies aimed to attract broader audiences, often prioritizing social media reach over poker expertise.

By choosing Hellmuth, BetRivers appears to be targeting the core poker demographic, banking on his credibility and established fan base to bolster their fledgling poker platform. While this approach may not have the mass appeal of celebrity endorsements, it reinforces BetRivers’ commitment to delivering a dedicated poker experience.

Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family.

Conclusion

Phil Hellmuth’s partnership with BetRivers represents more than just a marketing deal; it is a calculated effort to capture the hearts of poker enthusiasts while rejuvenating interest in the game’s golden era. As Hellmuth prepares to bring his larger-than-life persona to BetRivers’ platforms, the collaboration promises to create memorable experiences for fans and players alike, potentially setting a new benchmark for online poker marketing.