Caesars and Greentube Expand to Ontario

Caesars Digital and Greentube have successfully expanded their reach in North America by launching in Ontario. This move follows their April partnership, which saw notable successes in the competitive iGaming markets of New Jersey and Michigan. Ontario's entry marks a critical step in their strategic focus on high-revenue regions, enhancing their footprint in North America’s burgeoning online casino industry.

Expansion into Ontario

On the heels of their successful partnership launch in New Jersey and Michigan, Caesars and Greentube have swiftly moved to capture a share of the Canadian online casino market. Ontario, with its growing iGaming sector, represents a significant opportunity for both companies.

Markus Antl, Director of Global Sales and Key Account Management at Greentube, expressed enthusiasm for this latest market entry, stating:

“We are thrilled to extend our already successful partnership with Caesars Digital and launch in another North American region together. Players in Ontario are enjoying our content, and this launch will further propel our foothold in this exciting market.”

 

Greentube, which has already established a solid reputation in the U.S., aims to leverage its successful content in Ontario to further its North American expansion.

The partnership’s previous launches in New Jersey and Michigan underscore their focus on key U.S. iGaming states. Both states are recognized for their robust online casino markets, offering a conducive environment for high revenue generation. The successful entries in these states have set a strong precedent for the Ontario launch, showcasing Caesars and Greentube’s capability to penetrate and thrive in major markets.

In addition to New Jersey and Michigan, online casinos operate legally in Pennsylvania, Delaware, West Virginia, Connecticut, and Rhode Island. This regulatory landscape provides ample opportunities for further expansion. As such, it remains to be seen which states Caesars and Greentube will target next after Ontario.

Offerings for Ontario Players

Caesars’ Ontario players using Caesars Sportsbook & Casino and the updated Caesars Palace Online Casino app will gain access to a range of Greentube’s popular games. These titles include:

• Silver Lux: Big Win Spinner
• Diamond Cash
• Mighty Buffalo
• Charming Lady’s Bloom
• Dolphin’s Pearl

These games, well-received in the U.S., are expected to attract a broad audience in Ontario, enriching the gaming experience for local players.

Greentube’s expansion in North America includes obtaining a supplier license from Ontario's gaming regulator in 2023 and a similar license from the Pennsylvania Gaming Control Board the same year. These regulatory milestones have enabled Greentube to collaborate with local operators and offer its diverse gaming content.

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, commented on the partnership's potential in Ontario:

“We have seen Greentube’s content perform well with our customers in the United States, and we’re excited about the potential for success in Ontario. We’re pleased to take this collaboration to new levels and introduce Greentube’s diverse and proven content to an even wider player base.”

 

Greentube’s expansion strategy focuses on both entering new territories and strengthening its presence in existing ones. Its current operations span several U.S. jurisdictions, including Washington D.C., Connecticut, West Virginia, and Michigan, reflecting its comprehensive approach to market penetration.

Caesars’ Future Plans

Caesars (NASDAQ: CZR) is preparing to launch a new online casino brand later this year, a move that aligns with its broader strategy to enhance its digital presence. The company reported impressive financial results in the first quarter of 2024, with a net revenue of $282 million from its online casino operations, marking a 54% increase year-over-year.

Eric Hession, Co-President of Caesars Sports and Online Gaming, attributed this growth to improvements in product interface, high-quality game content, and enhanced loyalty marketing initiatives. Hession emphasized the significance of Caesars’ iCasino brands in their expansion strategy, indicating that these digital offerings will remain a focal point for future growth.

Conclusion

The launch of Caesars and Greentube’s online casino operations in Ontario signifies a strategic expansion into a promising new market. Their previous successes in New Jersey and Michigan, combined with their comprehensive content offerings, position them well for continued growth in North America. As Caesars gears up for additional innovations and Greentube consolidates its North American presence, the collaboration promises to shape the future landscape of online gaming across the region.