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Super Bowl Bets Placed Online Surged This Year

Discover how online betting on the Super Bowl reached unprecedented levels this year, as revealed by GeoComply's data tracking. This article delves into the surge in wagering activity, the role of geolocation technology, and the implications for sportsbooks amid record-breaking bets.
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Branimir Ivanov | Senior News Contributor

Updated: Mar 2, 2024

Super Bowl Bets Placed Online Surged This Year

The Super Bowl has once again captured the attention of millions of viewers worldwide. Beyond the thrill of the game itself, another aspect of the Super Bowl draws considerable attention – betting. This year, online betting on the Super Bowl has surged to unprecedented levels, as reported by a company specializing in verifying the location of online gamblers.

 

Key points:

  1. Unprecedented Surge in Online Betting: GeoComply's data reveals a significant increase in online betting activity during the Super Bowl, with a 22% surge in verification checks compared to the previous year. This surge underscores the growing popularity of online sports wagering in the United States.
  2. Role of Geolocation Technology: Geolocation technology plays a crucial role in ensuring the integrity and legality of online betting platforms. By verifying the physical location of bettors, this technology helps maintain compliance with state regulations and enhances the security of online sports betting.
  3. Challenges and Opportunities for Sportsbooks: While the surge in betting activity brought excitement to many, it also presented challenges for sportsbooks, particularly with unexpected outcomes such as the game going into overtime. Despite these challenges, the future of sports betting appears promising, with continued innovation and expansion expected in the industry.

According to GeoComply, a company dedicated to tracking the location of internet gamblers, the level of online betting on the Super Bowl has experienced a remarkable surge this year. The company's data, released on Monday, reveals a significant increase in the number of verification checks conducted compared to the previous year. Over the Super Bowl weekend, GeoComply processed over 122 million checks across 28 states offering online sports betting, excluding Florida. This surge signifies a 22% increase from the previous year.

 

Geolocation and Online Betting

GeoComply plays a crucial role in ensuring the integrity of online betting in the United States through geolocation technology. This technology verifies the physical location of bettors, a prerequisite for placing online bets as mandated by state regulations. It utilizes a combination of cellphone data, software, hardware, and databases to accurately determine a user's location. This stringent verification process is fundamental to maintaining the legality and security of online sports betting platforms.

The data provided by GeoComply paints a picture of the immense popularity of online betting during the Super Bowl weekend. The company recorded a staggering 8.5 million active accounts throughout the weekend, marking a 15% increase from the previous year. Leading up to the Super Bowl, over 1.77 million new users signed up for legal online betting accounts, indicating a growing interest in online sports wagering. Notably, since the commencement of the 2023-2024 NFL season, more than 13.7 million new accounts have been created, signifying a substantial 28% increase from the previous season.

 

As technology continues to advance, ensuring the integrity and security of online betting platforms remains paramount

 

Last-Minute Betting Frenzy

As is customary during major sporting events, many bettors waited until the last possible moment to place their bets. GeoComply witnessed a massive spike in traffic just moments before kickoff, reaching nearly 15,000 transactions per second. This surge in activity represents the highest level ever recorded by GeoComply's systems, almost doubling the peak from the previous year. The frenzy of last-minute betting underscores the excitement and anticipation surrounding the Super Bowl.

While the surge in betting activity brought excitement to many, it also presented challenges for sportsbooks. The game's unexpected overtime resulted in significant losses for sportsbooks, particularly on bets predicting overtime, which paid out at approximately 9-to-1 odds. Additionally, many bets placed on individual player performance did not materialize, further impacting sportsbooks' profitability.

 

Future Outlook

The surge in online betting activity during the Super Bowl underscores the growing popularity and widespread acceptance of online sports wagering in the United States. As technology continues to advance, ensuring the integrity and security of online betting platforms remains paramount. While the Super Bowl may have concluded, the fervor surrounding sports betting shows no signs of waning, promising continued excitement and opportunities for both bettors and sportsbooks alike.

The Super Bowl serves as a prime example of the immense popularity and economic impact of sports betting in the United States. The surge in online betting activity, as evidenced by GeoComply's data, highlights the evolving landscape of sports wagering and the significant role of technology in ensuring its integrity. As the industry continues to grow, stakeholders must prioritize responsible gambling practices and regulatory compliance to safeguard both consumers and the integrity of sporting events. Looking ahead, the future of sports betting appears bright, with continued innovation and expansion on the horizon.

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