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 Sportsbook Launch in Seven States and iGaming Foray in 2024

Discover Betr's bold move into the US sports betting landscape, as it plans to launch its sportsbook in seven states, including Colorado and Pennsylvania. Explore key partnerships, strategic market access, and the anticipation surrounding the debut ahead of the 2024 NFL season.
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Branimir Ivanov | Senior News Contributor

Updated: Feb 1, 2024

 Sportsbook Launch in Seven States and iGaming Foray in 2024

In a bold move to expand its footprint in the lucrative sports betting landscape, Betr has set its sights on launching its sportsbook in seven states, with the first version slated to debut ahead of the 2024 NFL season. The company has successfully gained access to the sportsbook market in Colorado, Kentucky, and Pennsylvania, bringing its total presence to eight states at the start of this promising year. For Kentucky Best Casinos make sure you check out our pages!

Betr's strategic move into these markets is facilitated by key partnerships with influential players in the gaming industry. In Kentucky, the company has aligned forces with the Eastern Band of Cherokee Indians (EBCI), marking a significant step in its broader sports betting market access strategy. Scott Barber, CEO of EBCI Holdings, expressed enthusiasm about the collaboration, stating, In the meantime if you want to be part of the Colorado Online Casinos make sure you visit our pages!

 “We are confident our expanded relationship with Betr will be a perfect fit in the great sports state of Kentucky.”

 

The Key Developments

 

  1. Betr's Ambitious Expansion:
  • Betr aims to launch its sportsbook in seven states, including Colorado, Kentucky, and Pennsylvania, with the first version scheduled before the 2024 NFL season.
  • Successful partnerships with entities like the Eastern Band of Cherokee Indians and The Cordish Companies facilitate Betr's entry into key market

Holistic Approach to Gaming:

  • In addition to the sportsbook, Betr ventures into the Pennsylvania iGaming market with Betr Casino, pending regulatory approval.
  • The phased launch strategy prioritizes sustained presence, with Betr anticipating access to over 17% of the US adult population by the end of the year.

Strategic Partnerships for Market Access:

  • Collaborations with tribal and corporate entities, such as the Eastern Band of Cherokee Indians and The Cordish Companies, exemplify Betr's strategic approach to market access.
  • Founder and CEO Joey Levy expresses confidence in Betr's ability to reach a significant portion of the US adult population, reflecting the company's commitment to collaboration and calculated expansion.

 

Betr's Pivotal Role

The Cordish Companies have also played a pivotal role in Betr's expansion plans. This partnership opens doors in Pennsylvania, Maryland, and Louisiana, presenting an exciting opportunity for Betr's iGaming product, Betr Casino. Rob Norton, President of Cordish Gaming Group, highlighted the positive impact of Betr Casino on Pennsylvania players, emphasizing its potential alongside Cordish's own successful Live! Casino properties.

While Betr has already introduced a beta version of its sportsbook in Ohio, Virginia, and Massachusetts, the company has decided not to renew its temporary sports wagering license in Massachusetts. Instead, the focus is on the imminent launch of the first version of its sportsbook in Colorado, Kentucky, Pennsylvania, Indiana, and Maryland. However, Betr is currently awaiting sports wagering license confirmation in Maryland. For more Online Casinos in the USA, CasinoLandia has you covered!

Founder and CEO of Betr, Joey Levy, shared the company's excitement about the upcoming endeavors. “We are thrilled to announce our new market access partnerships for Sportsbook and the introduction of Betr Casino in 2024 ahead of our V1 Sportsbook launch,” said Levy. The ambitious expansion plans will see Betr's sportsbook reaching over 17% of the US adult population by the end of the year, with Betr Picks continuing to be available to over 50% of the US adult population.

In addition to the sportsbook venture, Betr has set its sights on the Pennsylvania iGaming market. The introduction of Betr Casino is on the horizon, pending regulatory approval. The company's holistic approach to the gaming industry positions it as a significant player in both sports betting and online casino entertainment.

The phased launch of the V1 sportsbook throughout the year is a deliberate strategy employed by Betr. The company aims to create a strong and sustainable presence in the identified states, excluding Massachusetts, where the temporary license will not be renewed. With the 2024 NFL season as the backdrop, Betr anticipates capturing the attention of sports enthusiasts and betting aficionados in its target markets.

As the sports betting landscape continues to evolve, Betr's calculated expansion plans underscore its commitment to providing a dynamic and engaging platform for users. The partnerships forged with tribal entities and established gaming companies speak to Betr's recognition of the value of collaboration in navigating the complex regulatory landscape of the US gambling industry.

 

The Coming Months

The coming months promise to be pivotal for Betr as it navigates the regulatory waters, secures licenses, and rolls out its sportsbook and casino offerings. The ambitious vision of reaching a significant portion of the US adult population reflects Betr's confidence in its products and its strategic approach to market access.

In conclusion, Betr's announcement to launch its sportsbook in seven states in 2024, coupled with its foray into the Pennsylvania iGaming market, positions the company as a key player in the rapidly expanding US gambling industry. The partnerships established with tribal and corporate entities underscore Betr's commitment to building a robust and sustainable presence in the identified states, offering an exciting prospect for sports enthusiasts and online casino aficionados alike.

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