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Sports Betting Operator Enhances Protection for College Programs

Betfred USA's collaboration with U.S. Integrity introduces ProhiBet technology to prevent illegal wagers within college sports, signaling a commitment to integrity. Explore how this partnership enhances monitoring and safeguards collegiate athletics.
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Branimir Ivanov | Senior News Contributor

Updated: Mar 7, 2024

Sports Betting Operator Enhances Protection for College Programs

With Problem Gambling Awareness Month underway, one sports betting operator has taken significant steps to safeguard collegiate athletics. U.S. Integrity has announced its provision of ProhiBet, a betting monitoring platform, to Betfred, aimed at preventing illegal wagering by college athletes, coaches, and staff.

 

The Key Developments:

  1. ProhiBet Technology Enhances Monitoring: The integration of ProhiBet technology enables Betfred to enforce laws prohibiting certain types of betting, particularly within college sports programs. Real-time alerts and blocking mechanisms ensure adherence to regulations, fostering a secure environment for sports wagering.
  2. U.S. Integrity's Ongoing Commitment: U.S. Integrity's partnership with Betfred signifies its continued dedication to monitoring college-related betting activities. This collaboration is part of a broader initiative aimed at safeguarding collegiate athletics and maintaining the integrity of sports betting operations across various states.
  3. Addressing Problem Gambling: The implementation of monitoring tools like ProhiBet aligns with efforts to address problem gambling among college students. By fostering responsible gaming practices and providing support mechanisms, stakeholders aim to mitigate the risks associated with sports wagering, promoting a safer environment for all involved.

 

The integration of ProhiBet technology marks the latest effort by U.S. Integrity to provide monitoring tools bolstering protective measures for collegiate athletics. But how exactly will ProhiBet aid Betfred in this endeavor?

ProhiBet, a combination of software and monitoring tools, offers a solution for aligning sports programs, sportsbook operators, and state regulators in enforcing laws prohibiting certain types of betting. Notably, it provides real-time alerts of accounts attempting prohibited bets. For instance, in states like Ohio, where regulations bar prop bets on college players, ProhiBet ensures adherence by blocking such wagers and notifying relevant stakeholders. Given that eight of the ten states where Betfred operates have restrictions on certain bet types, ProhiBet's role in Betfred's US operations is poised to be pivotal.

Matt Heap, ProhiBet Managing Director, expressed enthusiasm about the partnership, stating, “The combination of ProhiBet’s state-of-the-art encrypted data transfer system and Betfred’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of current and future prohibited bettors. “U.S. Integrity's collaboration with Betfred aligns with its broader initiative to monitor college-related betting. Over the past year, the company has forged partnerships with various colleges, conferences, and sportsbooks, underscoring a concerted effort to maintain the integrity of college sports betting.

The significance of such monitoring initiatives has been accentuated by recent controversies within collegiate athletics. Scandals at institutions like the University of Alabama and the University of Iowa, coupled with concerns surrounding sportsbook partnerships with NCAA conferences, have brought the ethics of college sports betting into sharp focus. Consequently, there has been a notable shift away from promoting betting towards fostering responsible gaming and ensuring the integrity of college sports. Organizations like U.S. Integrity have stepped in to provide the necessary protection, aligning with the evolving stance of collegiate conferences.

In a statement, Betfred USA CEO Kresimir Spajic emphasized the renewed commitment to integrity and compliance, stating:

 

“Through our renewed partnership with U.S. Integrity, strengthened by the integration of ProhiBet technology, we reaffirm our unwavering commitment to integrity and compliance.”

 

The Conclusions

Furthermore, these initiatives serve to address the prevalence of problem gambling among college students. According to Pause Before You Play, a college-focused responsible gaming initiative, 6% of college students are ensnared in problem gaming, highlighting the need for intervention and support mechanisms. For college students, athletes, coaches, or staff grappling with sports betting issues, resources such as the National Council on Problem Gambling (NCPG) offer avenues for assistance and guidance. Whether through helplines or online chats, individuals are encouraged to seek support when navigating the complexities of sports wagering.

As Problem Gambling Awareness Month continues, initiatives like ProhiBet underscore the collective commitment to responsible gaming and the preservation of integrity within collegiate sports betting. Through collaborative efforts between stakeholders and monitoring firms, the aim is to create a safer and more transparent landscape for all involved.

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