Sparket and Sportzino Launch FunPicks Game in the U.S.

October 9, 2024 — Sparket, a business-to-business platform specializing in social gaming, has announced a new partnership with social casino operator Sportzino. The collaboration introduces FunPicks, a customizable sweepstakes game aimed at enhancing user engagement in the gaming space.

Aaron Basch, Chief Executive Officer of Sparket, highlighted the significance of the partnership in a recent news post by PlayCA. “We are thrilled with the launch of FunPicks on Sportzino. Partnerships like these are a testament to the value and potential of our platform. We are excited to work together to bring unparalleled social prediction experiences to our users,” Basch stated.

The launch of FunPicks allows Sparket to leverage Sportzino’s free-to-play model, attracting millions of users to the platform. This partnership is part of Sparket’s broader strategy to expand its product offerings and strengthen its market presence, contributing to a reported 300% quarter-over-quarter revenue growth over the past three fiscal quarters.

What to Expect from FunPicks

FunPicks differentiates itself from traditional sports betting by offering an extensive range of categories for players to predict outcomes. Users can engage with predictions in various areas, including:

• Reality TV show winners
• Pop culture events
• Sports outcomes
• NFL performances
• Music and entertainment awards
• Esports tournaments
• Political elections

Players can make specific predictions such as selecting the NFL quarterback with the most passing yards on a given Sunday, predicting the winner of a reality TV show's upcoming season, choosing an artist to win a prestigious music award, or forecasting the outcome of major sporting events.

Evan Fisher, co-founder of Sparket, emphasized the uniqueness of FunPicks, stating, “This partnership will allow us to really lean into the alternative content categories that make Sparket so unique. Sportzino’s FunPicks will feature prediction pools across reality TV, pop culture, alternative sports, and unique bet types on traditional sports.”

“Partnerships like these are a testament to the value and potential of our platform.”

The Future

Sportzino, owned by Blazesoft, brings significant expertise in social online sports betting. The company’s free-to-play model has attracted millions of users, and the partnership with Sparket is expected to enhance its market reach. Blazesoft recently launched Zula Casino, a social casino that offers over 150 online slots and table games, celebrating its first anniversary with more than 1,000 games since launch.

The partnership with Sportzino is part of Sparket's strategy to establish itself as a leader in the online gaming sector. This latest announcement follows successful collaborations with Soboba Casino Resort and PENN Entertainment. The Soboba partnership led to the launch of Soboba Sports, a free-to-play sports betting platform, while the integration of Sparket’s social betting software into PENN Play Casino further enriches PENN's interactive features.

Industry insiders attribute Sparket’s rapid growth to its focus on strategic partnerships and product innovation, as evidenced by its impressive revenue figures. With the launch of FunPicks, Sparket aims to continue its momentum in the expanding online gaming market.