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Scientific Games Expands Partnership with Kansas Lottery

Discover how Scientific Games' expanded partnership with the Kansas Lottery is set to revolutionize instant lottery gaming, with advanced technology, data analytics, and strategic initiatives driving enhanced player experiences and operational efficiency.
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Branimir Ivanov | Senior News Contributor

Updated: May 30, 2024

DRAFT

In a strategic move aimed at enhancing lottery services, the Kansas Lottery is set to embark on an exciting journey with Scientific Games Corporation, a leading provider of gaming technology and services worldwide. This partnership expansion marks a significant milestone in the existing collaboration between the two entities, which commenced in 2018. Scientific Games will now extend its support to the Kansas Lottery by introducing an instant lottery game program tailored to elevate player experiences and optimize operational efficiency.

Stephen Durrell, Executive Director of the Kansas Lottery, expressed enthusiasm regarding the extended partnership, emphasizing the organization's commitment to advancing collaboration with Scientific Games. Durrell stated, “We are excited to advance our collaboration with Scientific Games through this expanded partnership,” underscoring the mutual benefit derived from the alliance.

The agreement, spanning five years with an option for a further five-year extension, signifies a long-term commitment to innovation and excellence in lottery services. Scientific Games will leverage its expertise to deliver a comprehensive suite of solutions to the Kansas Lottery, encompassing data analytics, game planning services, marketing support, licensed brand services, and advanced logistics.

John Schulz, President of Americas and Global Instant Products for Scientific Games, commended the Kansas Lottery's proactive approach to enhancing its instant game program. Schulz highlighted the significance of leveraging data analytics and advanced technology to drive profitability and performance, affirming Scientific Games' dedication to supporting the Lottery's objectives.

Central to the partnership is the deployment of Scientific Games' cutting-edge SCiQ retail ecosystem at select Kansas Lottery retailer locations. This innovative technology will revolutionize instant game inventory management, providing real-time sales data and optimizing the retail experience for both players and retailers. Durrell emphasized the potential of the SCiQ technology to bolster the Lottery's overall game portfolio performance, citing its proven track record and transformative capabilities.

Scientific Games' instant lottery game program has garnered widespread adoption, with over 20 lotteries worldwide, including top-tier entities, embracing its offerings. Notably, the Scientific Games Enhanced Partnership initiative has catalyzed remarkable growth in lottery performance across the United States, as evidenced by a 33% increase in per capita sales for participating lotteries during the fiscal year 2022–23.

Beyond its collaboration with the Kansas Lottery, Scientific Games continues to spearhead innovation in lottery gaming, recently introducing the “Games of Thrones” lottery scratch-off game in partnership with Warner Bros. Discovery Global Themed Entertainment. The company's extensive portfolio encompasses partnerships with various state lotteries, including Delaware, Pennsylvania, Ohio, North Carolina, Georgia, Arkansas, Oklahoma, and Kentucky.

Established in 1987, the Kansas Lottery has emerged as a key contributor to the state's fiscal revenue, generating over $1 trillion in tax revenue since its inception. With the support of Scientific Games, the Lottery is poised to further enhance its offerings and elevate the lottery experience for players across Kansas.

 

“We are excited to advance our collaboration with Scientific Games through this expanded partnership.”

 

The Future

In conclusion, the expanded partnership between Scientific Games and the Kansas Lottery heralds a new era of innovation and growth in the realm of instant lottery gaming. By harnessing advanced technology, data analytics, and strategic collaboration, both entities are poised to redefine lottery experiences and drive sustained success in the dynamic gaming landscape. Looking to the future, this partnership sets the stage for continued evolution and advancement within the industry.

With a focus on leveraging emerging technologies and consumer insights, the Kansas Lottery and Scientific Games are committed to staying at the forefront of innovation, offering exciting and engaging experiences for players while maximizing returns for the state. As the gaming landscape evolves, this collaboration stands as a testament to the enduring partnership between technology and entertainment, shaping the future of lottery gaming in Kansas and beyond.

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