Scientific Games Boosts iLottery with Key Gaming Partnerships

In an effort to strengthen its SG Content Hub Partner Program, Scientific Games has entered into partnerships with British B2B gaming supplier Jelly Entertainment and online scratchcard creator Allodium Games. These collaborations aim to expand the company's iLottery content and offer a wider range of gaming options to its customers.

• Scientific Games partners with Jelly Entertainment and Allodium Games to expand its iLottery content.
• Over 100 new online scratchcard games will be added through this collaboration.
• The partnership supports Scientific Games’ global expansion into new markets, including Europe and the Americas.

Allodium Games, known for its focus on online scratchcards, views this partnership as an opportunity to enhance its market presence. Martin Boháč, CEO of Allodium Games, highlighted the company’s goal to deliver high-quality products while ensuring strong customer retention. “Our mission is to craft top-performing online scratchcards that captivate and retain players,” Boháč stated. “We’re excited to bring over 100 of our games to a new audience.”

Jelly Entertainment, a key player in the B2B gaming market, also sees the partnership as part of its broader expansion strategy. According to Salva Lima, Jelly’s chief commercial officer, the partnership with Scientific Games is expected to increase the company’s reach across Europe and into the Americas. Lima expressed optimism about the collaboration, noting that Scientific Games’ reputation would support Jelly’s growth in new markets.

For Scientific Games, the addition of Jelly Entertainment and Allodium Games to its SG Content Hub reflects its commitment to providing diverse gaming experiences. Steve Hickson, vice president of digital games at Scientific Games, emphasized the significance of these partnerships, saying, “Each of these new partners offers unique, exciting game experiences, further increasing the variety of content available to our customers.”

Strategic Growth Through Partnerships

This move is the latest in a series of efforts by Scientific Games to expand its global footprint in the iLottery space. The company, already a leader in the industry, has consistently developed innovative solutions for lottery operators, retailers, and players. Its offerings include instant scratch-off tickets, pull-tab games, and interactive instant games, all designed to drive engagement and revenue for lottery organizations.

Scientific Games has long-standing relationships with several U.S. state lotteries, including Washington, New York, and Ohio, and its recent partnerships signal an intent to diversify its digital gaming portfolio further. In August, the company teamed up with Inspired Entertainment to introduce virtual sports to its online lottery customers. Additionally, it announced plans to develop new “Jurassic Park” and “Jurassic World”-themed lottery games for retail and digital platforms in North America.

“Our mission is to craft top-performing online scratchcards that captivate and retain players.”

The Future

The partnership between Scientific Games, Jelly Entertainment, and Allodium Games underscores a broader trend within the gaming industry: the increasing importance of content diversity and international collaboration. By aligning with trusted partners that specialize in niche gaming experiences, Scientific Games is positioning itself to meet the growing demand for varied and engaging iLottery products.

As Scientific Games continues to expand its portfolio, its focus on partnerships with established gaming companies signals a strategic approach to growth. These collaborations not only enhance the company’s offerings but also reinforce its status as a leading player in the iLottery market.