Red Rake Gaming and DraftKings Forge Expand in U.S. Market

The Strategic Entry: The presence of international casino content providers in the United States continues to grow as Red Rake Gaming, a prominent Spanish developer of online casino games, enters into a significant partnership with DraftKings Casino. This collaboration will see Red Rake's portfolio of online slots and games made available to players in New Jersey and Pennsylvania, with future expansion plans on the horizon.

• Red Rake Gaming’s U.S. Launch with DraftKings:
  • Red Rake Gaming has entered the U.S. market through a partnership with DraftKings Casino. This deal will introduce Red Rake’s online slots and casino games to players in New Jersey and Pennsylvania.
• Licensing and Expansion Targets:
  • Red Rake has secured a gaming license in Pennsylvania and is in the process of obtaining licensure in New Jersey. The company is also targeting Michigan for its next phase of U.S. expansion.
• Potential for Wider Distribution:
  • The agreement with DraftKings Casino is likely not exclusive, allowing Red Rake the opportunity to distribute its games across multiple online casino platforms in Pennsylvania and possibly other states in the future.

In a press release issued on Tuesday, Red Rake detailed the terms of the agreement, stating, “Our casino games will be integrated into DraftKings’ platform, allowing their customers in New Jersey and Pennsylvania to experience the latest in online gaming innovation.” Red Rake has been active in the online casino market since 2011 and holds licenses in various European jurisdictions, including Greece, Malta, Romania, the United Kingdom, and Ontario, Canada.

The collaboration with DraftKings Casino marks Red Rake's first substantial foray into the regulated U.S. online casino landscape. The company received its gaming license from Pennsylvania authorities in September 2023, while its New Jersey licensure remains pending. With a keen eye on further expansion, Red Rake has identified Michigan as a primary target for its next U.S. entry point, although it has not yet disclosed whether an application for licensure is underway in the state.

For players in New Jersey and Pennsylvania, this partnership means immediate access to Red Rake's suite of games, known for their innovative features and engaging gameplay. DraftKings Casino, a leading platform in both states, provides a robust launchpad for Red Rake's U.S. ambitions.

“Our casino games will be integrated into DraftKings’ platform, allowing their customers in New Jersey and Pennsylvania to experience the latest in online gaming innovation.”

The agreement with DraftKings Casino is not believed to be exclusive, suggesting that Red Rake is open to forming additional partnerships with other online casino operators in Pennsylvania and beyond. Such a move could amplify the company’s presence in the U.S. market and increase the availability of its games across multiple platforms.

DraftKings Casino, known for its extensive customer base and market-leading positions in states like New Jersey, Pennsylvania, and Michigan, represents a strategic partner for Red Rake’s initial U.S. push. The alliance aligns with a common trend among new entrants to the U.S. market, who often start with a prominent operator before expanding their reach.

Future Expansion and Market Potential

Red Rake’s entry into the U.S. is part of a broader strategy to capitalize on the growing online gambling market, particularly in states with established regulatory frameworks and significant revenue potential. Michigan and New Jersey are likely next on Red Rake's list for game distribution, with Pennsylvania already set to see Red Rake content across multiple platforms soon.

Despite the initial focus on larger markets, the company has not ruled out the possibility of extending its offerings to other states where DraftKings operates, such as Connecticut and West Virginia. However, the immediate emphasis remains on establishing a strong foothold in New Jersey, Pennsylvania, and Michigan, where the potential for revenue is higher.

Conclusion

The partnership between Red Rake Gaming and DraftKings Casino represents a critical step in Red Rake’s expansion into the U.S. online casino market. By leveraging DraftKings’ platform, Red Rake aims to introduce its cutting-edge casino games to a broader audience, beginning with players in New Jersey and Pennsylvania. As the company continues to navigate the regulatory landscape and explore additional partnerships, it is poised to become a notable player in the U.S. online gaming industry.