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Play’n GO Expands into Pennsylvania iGaming Market

Explore how Play’n GO, a leading iGaming studio, is expanding its presence in the Pennsylvania market through a partnership with PokerStars Online Casino. Learn about the company's strategy, its emphasis on responsible gaming, and the potential impact on the state's online casino industry.
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Branimir Ivanov | Senior News Contributor

Updated: May 1, 2024

Pennsylvania keeps growing

Swedish iGaming studio Play’n GO is making significant strides in the United States gaming market, solidifying its position with partnerships and expansions.

Fresh from collaborations with BetMGM and BetRivers, Play’n GO has announced that its library of online casino titles will now be available through PokerStars Online Casino in Pennsylvania. This move comes as part of the company's strategy to expand its presence across key states in the US market. Play’n GO has existing partnerships with PokerStars in Michigan and New Jersey and has recently obtained a license to provide online casino games in Pennsylvania.

Magnus Natt och Dag, commercial director of Play’n GO in North America, highlighted the importance of responsible and regulated gaming in the partnership:

 

“Following our recent licensing approval in Pennsylvania, we eagerly anticipate the launch of our games with PokerStars, our third operator to go live in Pennsylvania. PokerStars share our vision for a safe, regulated iGaming industry, and we’re confident of further success together in the coming months and years.”

 

Analyzing PokerStars' Role in the PA Online Casino Market

While PokerStars is renowned as an online poker platform, it also operates online casinos, offering a variety of slots and table games in Michigan, New Jersey, and Pennsylvania.

PokerStars' Pennsylvania platform is among the 21 online casinos in the state, consistently generating substantial monthly revenue. In March alone, Pennsylvania online casinos recorded $233.1 million in revenue, surpassing figures from Michigan and New Jersey.

Operating under a license from Mount Airy Casino, PokerStars entered the Pennsylvania online casino market in 2019, becoming the fifth online casino to launch in the state. Despite being mid-tier in terms of revenue, PokerStars' online casino contributed around $3 million in slots and table games revenue in March, with total revenue, including online poker, reaching $4.3 million for Mount Airy.

Brent Rovner, PokerStars' North American Casino Director, expressed confidence that the expanded partnership with Play’n GO would enhance customer retention

:

“We are thrilled to launch Play’n GO in Pennsylvania, making their games available in all our active US states. We’re confident that our customers will enjoy these games for years to come.”

 

Play’n GO's Expansion in Pennsylvania

April has been a significant month for Play’n GO in Pennsylvania. On April 11, the company launched its games on Rush Street Interactive’s BetRivers platform in the state. Just a week later, Play’n GO announced an expansion of its partnership with BetMGM in Pennsylvania, further solidifying its presence in the state's online casino market.

With these developments, Play’n GO is carving out a notable presence in the Pennsylvania iGaming scene, positioning itself for further growth in the competitive US market. As Play’n GO continues to expand its footprint in the US, its partnerships with leading operators like PokerStars, BetMGM, and BetRivers are key to its success. The company's focus on providing high-quality, engaging games that comply with responsible gaming standards has contributed to its growing popularity in the US market.

Moreover, Play’n GO's entry into Pennsylvania represents a significant opportunity for the company. With Pennsylvania's status as one of the largest and most lucrative online casino markets in the US, Play’n GO stands to benefit from increased exposure and player engagement.

As Magnus Natt och Dag emphasized, the company is committed to providing a safe and regulated iGaming experience. By partnering with reputable operators like PokerStars and expanding its presence in key states, Play’n GO is well-positioned for sustained growth in the US market.

 

Conclusion

Play’n GO's expansion into the Pennsylvania iGaming market through its partnership with PokerStars marks another milestone in the company's journey in the United States. With a portfolio of engaging games and a commitment to responsible gaming, Play’n GO is poised for further success in the competitive US iGaming landscape. As the company continues to forge new partnerships and expand its presence across key states, its influence in the US market is only set to grow.

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