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Pennsylvania Lottery Expands with E-Instant Category

Pennsylvania Lottery Launches New EZ e-Instants Category - The Pennsylvania Lottery, in partnership with IWG, debuts the EZ e-Instants category, introducing interactive e-instant games and expanding its online portfolio.
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Branimir Ivanov | Senior News Contributor

Updated: Jul 11, 2024

New Lottery Options

Harrisburg, PA – The Pennsylvania Lottery is set to enhance its online gaming portfolio with the introduction of a new e-instant category in collaboration with Instant Win Gaming (IWG). This innovative category, named eFastPlay and branded as EZ e-Instants, positions Pennsylvania as the first state in the U.S. to launch this product.

In a recent press statement, Pennsylvania Lottery Executive Director Drew Svitko expressed enthusiasm about the new addition, highlighting its potential to diversify the Lottery's offerings and boost revenue.

“We're very excited for our new EZ eInstant category to go live,” Svitko stated. “These games, provided by IWG, will be a great addition to our existing portfolio, offering up new experiences that cast a wider net of game play appeal and, in turn, create incremental revenues for older Pennsylvanians. We have several EZ eInstant games in our future release plans, and we cannot wait to see how players respond to this new category.”

Key Takeaways:

  • New Category: The Pennsylvania Lottery, in partnership with IWG, is launching a new e-instant category named eFastPlay.
  • First in the U.S.: Pennsylvania is the first state to introduce this innovative product.
  • Initial Games: The EZ e-Instants category will debut with three interactive games: Prospector's Gold Rush, Firework Fortune Frenzy, and Treasure Tomb.

 

What to Expect from EZ e-Instants

The EZ e-Instants category will initially feature three online lottery games, each designed to offer a new level of interactive gaming experience. The Pennsylvania Lottery has committed to expanding this category with additional titles in the coming months.

Rhydian Fisher, CEO of IWG, praised the Pennsylvania Lottery team for their pioneering efforts in launching the first range of EZ e-Instants.

“Kudos to the team at Pennsylvania Lottery for launching the first range of EZ e-Instants. This new category launch is very exciting and, frankly, has not happened too many times in the iLottery industry. As iLottery programs mature, we feel it is critical as a strategic content supplier to offer a variety of game play experiences,” Fisher said:

 

“These EZ e-Instants will cater to a specific group of Lottery players, providing the Pennsylvania Lottery with an opportunity to engage with new players for their iLottery program.”

 

IWG's Expanding Global Reach

Like other IWG games, EZ e-Instants operate on the exclusive InstantRGS (Remote Game Server), allowing for seamless integration without development support from the iLottery platform provider. Utilizing IWG's advanced InstantJackpots technology, this category features a single jackpot for all EZ games, enhancing player engagement.

IWG continues to expand its global footprint, now serving over 25 countries and various operators in the United States. Recently, IWG partnered with the North Carolina Lottery to enhance its lottery offerings. Additionally, IWG has formed a strategic partnership with Allwyn, a Swiss-based lottery company, which includes Allwyn acquiring a 70% stake in IWG. This deal is expected to close in the second half of 2024, further solidifying IWG's presence in the international lottery market.

As the Pennsylvania Lottery embarks on this new venture with EZ e-Instants, it anticipates a positive response from players and looks forward to continuing to innovate and expand its online gaming options.

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