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ODDSworks Partners with RAW iGaming
Innovation iGaming in Nevada
Las Vegas, NV — ODDSworks has announced a strategic partnership with RAW iGaming, expanding its online casino game offerings on its BETguard platform for North American customers. This collaboration introduces RAW’s games, including their patent-pending innovations, to major U.S. online gambling markets, such as New Jersey, Pennsylvania, and Michigan. The partnership, which aligns with a broader trend of growth in the North American iGaming sector, is expected to enhance both companies' market presence and offerings.
Key Takeaways:
- ODDSworks partners with RAW iGaming to expand its online casino game portfolio.
- RAW's game library, including “Joker and the Thief” and its SuperSlice technology, will reach new audiences through this collaboration.
- The partnership taps into key U.S. iGaming markets, such as New Jersey, Pennsylvania, Michigan, and others.
This partnership between ODDSworks and RAW iGaming positions both companies to capitalize on the expanding online gaming market in North America. Tom Wood, CEO of RAW iGaming, emphasized the significance of the alliance, describing it as a “gateway to the North American market for our unique, innovative games.” Wood highlighted the potential for greater market reach, allowing RAW iGaming’s offerings to serve a larger audience through ODDSworks' established BETguard platform.
ODDSworks also sees the collaboration as a pivotal move. Shridar Joshi, the company's CEO, stressed the importance of leveraging market opportunities and expanding their portfolio. “There is a tremendous amount of potential in the market waiting to be capitalized on, and we expect to partner with other amazing companies like RAW iGaming moving into the future,” Joshi said.
New Technology and Offerings Highlighted at G2E 2024
At the Global Gaming Expo (G2E) 2024, ODDSworks showcased RAW iGaming’s latest titles, including the debut of the much-anticipated SuperSlice technology in North America. SuperSlice, a unique game mechanic that is part of RAW’s expanding offerings, aims to provide a fresh experience for online casino players. Alongside this, other innovative features like SuperSymbols and SuperTracks were introduced, signaling the companies' push to differentiate themselves in the crowded iGaming market.
One of RAW’s notable titles, “Joker and the Thief,” featured prominently at G2E 2024. The game, alongside four others, represents the type of content that will become available through this partnership, setting a high bar for what players in key U.S. jurisdictions can expect.
Industry Context: A Growing Online Gambling Market
The timing of this partnership is strategic. The latest quarterly report from the American Gaming Association (AGA) shows substantial growth in the online gambling industry in the U.S. For Q2 2024, iGaming revenue reached $3.95 billion, while sports betting revenue hit $6.67 billion. Industry analysts attribute this growth to an expanding player base, improved accessibility, and the introduction of new gaming offerings. As more states continue to regulate online gambling, companies like ODDSworks and RAW iGaming aim to tap into this momentum.
RAW iGaming’s entrance into key U.S. markets through its partnership with ODDSworks adds to a broader trend of international gaming companies seeking to establish a foothold in North America. For ODDSworks, this collaboration follows a series of strategic moves, including a recent partnership with Golden Spin, aimed at refreshing its online slot game library.
The partnership between ODDSworks and RAW iGaming is expected to bring new, innovative gaming experiences to players in key jurisdictions across the United States. By integrating RAW’s games into the BETguard platform, ODDSworks is poised to enhance its offerings, potentially attracting more players and increasing engagement.
The companies’ joint emphasis on innovation, with new game mechanics like SuperSlice, suggests a focus on differentiating their products in a highly competitive market. As the U.S. online gambling industry continues to expand, partnerships like this one are likely to shape the future of the sector, offering players more variety and potentially elevating the standards for online casino experiences.
Conclusion
ODDSworks' partnership with RAW iGaming marks a significant step in the ongoing evolution of the North American online gaming market. As both companies leverage this alliance to introduce new content and technologies, the move could enhance their competitive edge. With a robust growth forecast for the online gambling industry, the collaboration underscores the importance of innovation and strategic partnerships in capitalizing on market opportunities.
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