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MGM Resorts and Playtech Launch “MGM Live” for Global Markets

MGM Resorts and Playtech have launched "MGM Live," a live casino content service streaming from MGM Grand and Bellagio in Las Vegas. Targeting iGaming operators in the UK and Mexico, this partnership aims to deliver a unique gaming experience to regulated international markets.
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MGM National Harbor

Branimir Ivanov | Senior News Contributor

Updated: Jun 24, 2024

MGM and Playtech Team Up

Las Vegas, NV — MGM Resorts International, a premier operator in the global gaming and entertainment sector, has announced a groundbreaking partnership with Playtech, a leading technology provider in the gambling industry. This collaboration aims to deliver live casino content to regulated iGaming markets beyond the United States.

The new service, branded as “MGM Live,” will feature live casino streams directly from the floors of MGM Resorts’ iconic Las Vegas properties, the MGM Grand and the Bellagio Resort & Casino. This initiative marks MGM Resorts’ strategic move to broaden its international reach, offering a sophisticated gaming experience to new audiences.

 

  • Global Launch of “MGM Live”: MGM Resorts and Playtech have partnered to introduce “MGM Live,” streaming live casino content from MGM Grand and Bellagio to iGaming operators in regulated international markets, starting with the UK and Mexico.
  • Innovative Casino Offerings: The “MGM Live” service will feature a range of games, including roulette and baccarat, along with potential additions such as branded TV game shows and celebrity-hosted events, enhancing the Las Vegas gaming experience for global audiences.
  • Strategic Market Expansion: This collaboration aims to expand MGM Resorts' international reach and bolster Playtech's presence in the live dealer market, positioning both companies as leaders in providing cutting-edge, immersive gaming content while promoting responsible gambling.

 

Global Expansion and Target Markets

Initially, “MGM Live” will target iGaming operators in the UK and Mexico, providing these markets with exclusive access to live-streamed casino games. Marc Jacobson, Corporate Media Relations Sr. Manager and Content Creator at MGM Resorts, highlighted the focus on international expansion, noting, “Right now, this is intended for international markets. The UK and Mexico would be the first targeted markets.” The service is poised to expand to additional regulated markets in the future, extending MGM Resorts’ global footprint.

The partnership signifies a notable step in MGM Resorts’ strategy to provide unparalleled gaming experiences globally. Bill Hornbuckle, Chief Executive Officer and President of MGM Resorts, stated, “This collaboration amplifies our commitment to providing unparalleled experiences and expands our global reach to our customers. We believe the content, celebrity talent, and sophisticated gaming experience that we will offer – all from the trusted and highly reputable brands of MGM Resorts – will be unmatched in the industry.”

“MGM Live” will feature a variety of games including single and double-zero roulette and baccarat, streamed from the heart of Las Vegas. This venture promises to incorporate a range of Playtech’s games and will also explore integrating branded TV game shows and celebrity-hosted trivia events, capitalizing on the entertainment appeal that MGM Resorts is renowned for.

Mor Weizer, CEO of Playtech, expressed enthusiasm about the partnership, stating:

 

“This alliance combines the strength of MGM Resorts’ global prestige with Playtech’s extensive international market knowledge and innovative games. Our alliance is built on a shared vision to create an innovative and unique customer experience alongside our commitment to safer gambling.”

 

Positioning in the Live Dealer Market

Playtech’s collaboration with MGM Resorts represents a significant move in the live dealer casino market, an area currently dominated by Evolution in the U.S. Playtech’s advanced platform, characterized by a dynamic user interface and data-driven technology, offers a personalized gaming experience that is expected to set new standards in the industry.

With three live studios in the United States – located in Michigan, New Jersey, and Pennsylvania – Playtech is positioning itself to compete more aggressively in the U.S. and international markets. Jonathan Doubilet, VP Operations, U.S. at Playtech, commented on the company’s strategic priorities, “The U.S. remains a priority for us, and we constantly seek opportunities to expand in the U.S. market.”

 

Commitment to Responsible Gaming

Both MGM Resorts and Playtech have emphasized their commitment to maintaining the highest standards of player protection. The companies are dedicated to ensuring their offerings are enjoyed responsibly, aligning with their broader goal of promoting safer gambling practices.

As MGM Resorts and Playtech embark on this innovative partnership, the introduction of “MGM Live” is set to redefine live casino entertainment for iGaming operators worldwide. By leveraging the strengths of both companies, this venture aims to deliver a unique and immersive gaming experience, positioning them at the forefront of the global live casino market. With its initial launch in the UK and Mexico, “MGM Live” is expected to capture a significant share of the market and enhance the gaming experiences for players across regulated territories.

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