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Kansas Casinos See Robust Growth in Revenue Amidst Trends

Explore the latest developments in Kansas's gambling scene as March brings a surge in revenue for casinos and sportsbooks. Delve into the trends shaping the industry and the prospects for online gambling in the state.
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Harrah's Kansas City

Branimir Ivanov | Senior News Contributor

Updated: Apr 14, 2024

Kansas Casinos See Robust Growth in Revenue Amidst Trends

March Marks Steady Growth for Kansas Casinos Amidst Rising Revenue

Kansas casinos experienced a notable uptick in revenue during the month of March, continuing a trend of steady progress since the beginning of the year, as reported by data from the Kansas Lottery. Four prominent casinos across the state collectively amassed $38.67 million in revenue last month, showcasing a positive trajectory in the region's gambling industry.

Comparing March's revenue with preceding months of the year, a clear pattern of growth emerges:

  • January 2024: $30,311,619
  • February 2024: $34,298,725
  • March 2024: $38,669,189

March's figures reveal a 2.23% increase from the same period in 2023, which amounted to $37.82 million, signaling a significant 12.74% surge from February 2024.

 

Key Points:

  • Steady Growth in Casino Revenue: Kansas casinos experienced a consistent uptick in revenue throughout March, continuing a trend of steady progress observed since the beginning of the year.
  • Potential for Online Gambling: Despite success in retail casinos and sports betting, the possibility of introducing online casinos in Kansas remains uncertain. Lawmakers have shown interest, but there have been no concrete steps towards legalization thus far.
  • Sports Betting Surge: March saw a notable increase in sports betting activity, with Kansas sportsbooks reporting a substantial rise in total bets. While revenue declined compared to the previous year, the month-on-month increase suggests promising growth opportunities for the sports betting sector in the state.

 

The landscape of sports betting in Kansas also witnessed an upswing, with both retail and online sportsbooks accumulating $7.15 million in revenue, stemming from a total of $252.90 million in wagers. While this represents a growth from February 2024, it marks a decline from March 2023.

Looking ahead, the prospect of introducing online casinos looms on the horizon for Kansas, potentially further diversifying the state's gambling landscape. Despite expressed interest from some lawmakers, there have been no substantial strides towards legalizing online casinos in Kansas thus far.

The potential for online casinos to complement existing retail establishments and sportsbooks remains a topic of interest, with proponents highlighting the convenience and accessibility it could offer to patrons.

Individual Casino Performance

Analyzing the performance of individual operators, three out of the four major Kansas casinos exhibited an annual increase in revenue during March:

  • Kansas Star Casino: $15,306,516 (3.03% annual rise)
  • Hollywood Casino: $15,239,444 (3.30% yearly increase)
  • Boot Hill Casino: $4,401,503 (1.50% annual increase)
  • Kansas Crossing Casino: $3,721,726 (4.03% annual decrease)

Notably, Hollywood Casino demonstrated the highest annual increase for yet another month, whereas Kansas Crossing Casino remained the sole operator to register a yearly decline in revenue, following a similar pattern from previous months.

Despite finishing with the smallest revenue among its counterparts, Kansas Crossing Casino saw the most significant monthly growth in March, alongside all other major operators:

  • Kansas Star Casino: 10.95% monthly progress
  • Hollywood Casino: 13.77% monthly increase
  • Kansas Crossing Casino: 15.95% monthly increase
  • Boot Hill Casino: 12.93% monthly increase

The Kansas Lottery's March 2024 revenue report highlights a universal rise in revenue across all gaming venues compared to February, culminating in a total monthly increase of 12.74%.

 

Sports Betting Surge

In the realm of sports betting, March witnessed a notable surge, with Kansas sportsbooks reporting $252.90 million in total bets—a 24.55% monthly increase and a 22.60% annual rise. However, despite this growth, the revenue earned by Kansas sportsbooks in March 2024 experienced a significant decrease from March 2023.

Despite the year-over-year revenue decline, March 2024 showcased a remarkable 133.95% increase in sports betting revenue compared to February, indicating promising prospects for the burgeoning industry in Kansas.

As the gambling landscape in Kansas continues to evolve, the sustained growth in revenue for both casinos and sports betting establishments underscores the resilience and adaptability of the state's gambling sector amidst changing consumer preferences and regulatory landscapes.

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