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Integrity Compliance: A New Force in U.S. iGaming Compliance

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Branimir Ivanov | Senior News Contributor

Updated: Apr 26, 2024

the iGaming case

In a significant development for the U.S. iGaming industry, U.S. Integrity and Odds On Compliance have announced a merger, creating a new powerhouse in the field. This alliance, unveiled on Tuesday, April 23, introduces Integrity Compliance 360 (IC360), a unified entity with the aim of revolutionizing integrity and compliance standards within the sector.

Matt Holt, CEO of the newly formed IC360 and former CEO of U.S. Integrity, provided insight into the new direction of the organization, explaining the rationale behind the rebranding. He emphasized that IC360 seeks to cover the entire regulatory spectrum, hence adopting ‘360' in its name.

“The coming together of U.S. Integrity and Odds On Compliance represents a strategic alignment of values and a shared commitment to excellence,” Holt stated in a U.S. Integrity news release. “As IC360, we are dedicated to providing our clients with 360-degree solutions that address their unique compliance challenges, ensuring they can operate with integrity and confidence in today’s complex regulatory environment.”

Key Takeaways

  • The newly formed IC360 aims to provide a comprehensive solutions approach across the entire regulatory landscape.IC360 now offers a broad suite of solutions, including integrity monitoring, compliance advisory, educational resources, and various tools such as the Integrity Monitoring Dashboard, PlayBookAI, and ProhiBet.
  • The merger represents a focused commitment to advancing compliance and integrity standards within the iGaming industry.
  • IC360 complements the NCAA’s strategy, particularly in light of growing concerns about sports betting integrity, aligning with the current focus in the gaming sector.

 

Who is Integrity Compliance 360?

The merger of U.S. Integrity and Odds On Compliance, announced in October of the previous year, brings together two prominent players in regulatory compliance, despite their recent establishment.

Eric Frank, President of IC360 and former CEO of Odds On Compliance, outlined the vision of the newly formed entity. “Our vision is clear: to help lead our industry forward on compliance and integrity standards, empowering our partners to raise the bar. We believe the IC360 brand represents just that.”

Scott Sadin, COO of IC360 and former COO of U.S. Integrity, emphasized the alliance's aim to redefine industry standards and meet the growing demand for integrity services.

 

What can the gaming industry expect from IC360?

IC360 will offer a range of services and products aimed at enhancing integrity and compliance within the sports betting sector. Some of these solutions include:

  • Integrity Monitoring Services: Real-time observation and management of sports betting integrity, ensuring fair play and transparency.
    Compliance Advisory: Expert advice to navigate the complex regulatory landscape, helping organizations stay compliant and avoid pitfalls.
    Educational Resources: Resources to raise awareness and understanding of integrity and compliance issues, empowering stakeholders with knowledge.
    Integrity Monitoring Dashboard: A tool for real-time tracking of integrity in sports, allowing for proactive measures against integrity threats.
    PlayBookAI: An online repository of sports betting laws and regulations, keeping stakeholders informed and up-to-date.
    ProhiBet: A solution to ensure compliance standards among athletes, coaches, and staff, preventing potential integrity breaches.

Before the merger, U.S. Integrity and Odds On Compliance collaborated on the development of the Prohibet System. This system assists sports regulatory bodies in monitoring personnel's gaming activities for potential issues.

The merger comes at a crucial time when the National Collegiate Athletic Association (NCAA) is intensifying its efforts to address issues related to sports betting integrity. Recent occurrences, such as a basketball game between UAB and Temple, and a summer college baseball tournament, highlight the growing concerns.

Brad Bohannon, former head coach at Alabama, faced termination after disclosing pitcher injuries to a sportsbook gambler, underscoring the urgency for stronger integrity measures.

With the current focus on iGaming and sports betting integrity, the consolidation of both companies to bolster their integrity efforts is indeed timely.

 

“Our vision is clear: to help lead our industry forward on compliance and integrity standards, empowering our partners to raise the bar. We believe the IC360 brand represents just that.”

 

Conclusion

The formation of Integrity Compliance 360 signals a significant step forward in addressing the complex regulatory challenges facing the U.S. iGaming industry. With its comprehensive suite of solutions and expertise, IC360 aims to set new standards for integrity and compliance, ensuring a fair and transparent gaming environment for all stakeholders. As the industry continues to evolve, IC360 stands ready to support its partners in navigating the ever-changing regulatory landscape and fostering trust and integrity within the gaming community.

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