Greentube Expands with Connecticut Launch and Hard Rock Deal

Connecticut, USA – Greentube, the digital gaming and entertainment division of NOVOMATIC, has taken another significant step in expanding its footprint in the U.S. market with the launch of its content in Connecticut. This follows the company's licensing approval in February 2023, marking a major milestone in its strategy to strengthen its presence across regulated U.S. states.

 

A New Chapter for Greentube in Connecticut

Greentube’s launch in Connecticut gives local players access to a selection of the company’s most popular titles, including Piggy Prizes: Wand of Riches, Starlight Jackpots, and Athena Goddess of War. The move aligns with Greentube’s broader mission to increase its market share in the rapidly expanding U.S. iGaming sector, where the company already operates in key states like New Jersey, Michigan, and Ontario.

Michael Bauer, CFO at Greentube, expressed his enthusiasm for the launch, emphasizing its strategic significance. “We are delighted to continue our U.S. expansion and bring our content to Connecticut, a state that has quickly embraced the potential of iGaming,” said Bauer. “This launch ensures our titles will reach a wide audience, offering players the chance to experience the unique entertainment that defines the Greentube brand.”

With Connecticut’s swift embrace of online gaming, the state offers an ideal opportunity for Greentube to expand its influence, especially as more states in the U.S. move toward regulated iGaming markets. Greentube plans to solidify its position in the state through further collaborations with additional operators, signaling its commitment to growing in the U.S.

Alongside its Connecticut launch, Greentube has broadened its U.S. reach through a collaboration with Hard Rock Digital in New Jersey. This partnership will see Greentube’s award-winning content featured on Hard Rock Bet, a move that strengthens Greentube's presence in one of the most competitive and established iGaming markets in the U.S.

As part of this collaboration, New Jersey players will gain access to Greentube’s popular titles, including Diamond Cash: Almighty Kraken, Piggy Prizes: Wand of Riches, and Wild Lines: American Eagle. The alliance with Hard Rock Digital – a globally recognized brand – allows Greentube to tap into a vast player base, further enhancing its visibility and customer reach.

Markus Antl, Director of Global Sales and Key Account Management at Greentube, expressed excitement about the partnership. “We are delighted to collaborate with Hard Rock Digital, a brand that is famous and recognizable to people everywhere,” Antl said. “The partnership in New Jersey is a long-awaited one for us, and we look forward to introducing our content to even more players in the state.”

Grant Williams, SVP of Casino at Hard Rock Digital, welcomed the collaboration as well, noting the mutual benefits. “We’re thrilled to welcome Greentube to Hard Rock Bet, and continue to add to the over 2,200 gaming experiences found on our top-rated platform,” Williams said. “With one of the largest selections of games in the market, Greentube’s premium content is yet another reason to roll with Hard Rock Bet.”

 

We are delighted to continue our US expansion and bring our content to Connecticut, a state that has quickly embraced the potential of iGaming.

 

 The Future

Greentube’s dual expansion efforts in Connecticut and New Jersey demonstrate the company’s strong commitment to becoming a dominant player in the North American iGaming sector. The company’s successful foray into these regulated markets reflects its adaptability to different state regulations and its focus on building partnerships with established operators like Hard Rock Digital.

As the U.S. iGaming market continues to grow, Greentube is well-positioned to capitalize on emerging oppo