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Games Global Teams Up with UFC for Digital Slot Games

Games Global announces a groundbreaking collaboration with UFC to introduce UFC-themed digital slot games, promising an immersive gaming experience for fans of mixed martial arts and online gaming.
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Branimir Ivanov | Senior News Contributor

Updated: May 10, 2024

UFC on the Come up

British online casino provider Games Global has recently made headlines with a groundbreaking collaboration with the American mixed martial arts giant UFC. This deal, facilitated by the UFC's licensing agency IMG, is poised to transform the online gaming landscape by introducing a series of UFC-themed digital slot games to the market.

In a statement regarding the partnership, Tracey Bleczinski, Senior Vice President of Global Consumer Products at UFC, expressed the organization's profound excitement about this new venture. Bleczinski emphasized the shared goal of enhancing the customer experience, highlighting the opportunity to engage with UFC's passionate fanbase worldwide. By bringing the intensity and energy of the Octagon to life through unique slot titles, Bleczinski believes this collaboration will resonate deeply with fans and elevate their gaming experience to new heights.

The significance of this partnership cannot be overstated, as it represents a strategic move for both Games Global and UFC. By tapping into shared demographics and leveraging the global appeal of the UFC brand, Games Global aims to expand its customer base and solidify its position in the competitive online gaming market. Similarly, UFC sees this collaboration as an opportunity to further engage with its fanbase and create exciting new avenues for interaction.

This partnership is not just about creating new games; it's about building a community and fostering a sense of belonging among fans. By offering unique UFC-themed slot titles, Games Global and UFC are providing fans with an immersive and interactive experience that goes beyond traditional gaming. This level of engagement is expected to drive excitement and anticipation among fans, ultimately leading to increased player retention and loyalty.

As the launch of these UFC-themed digital slot games draws near, the excitement continues to build among fans and industry insiders alike. With the combined expertise of Games Global and UFC, these games are expected to set a new standard for online gaming, offering fans an unparalleled experience that combines the thrill of mixed martial arts with the excitement of online casino gaming. This collaboration represents a bold step forward for both companies, and the possibilities for growth and innovation are endless.

 

Key Points:

  1. Games Global and UFC Collaboration: Games Global secures a collaboration with UFC to develop customized online slot titles, with licensing agency IMG facilitating the agreement.
  2. Launch Details: The initial rollout of UFC-themed digital slot games is scheduled for July, following a soft launch in May. The participating online casino operators will be announced soon.
  3. Impact on Customer Base: The partnership aims to attract new players and fans by offering thrilling UFC-themed gaming experiences. This move is expected to generate excitement among fans of mixed martial arts and online gaming, thereby expanding the customer base for both parties.

 

UFC-Themed Online Slots to Debut Soon:

As part of the agreement, Games Global will develop customized online slots for the UFC over the next three years. The soft launch for the first release is set for May, with the official rollout planned for July. The US online casino operators offering the UFC-branded digital slot games will be announced before the launch.

These digital slot games will feature various UFC themes and symbols, including visuals resembling UFC fighters. Players will engage with these slots by spinning reels and aligning symbols along pay lines to secure rewards. Additionally, the games will include thrilling elements such as free spins and wild symbols to enhance the gaming experience.

Andy Booth, Chief Product Officer at Games Global, expressed enthusiasm about the partnership, emphasizing the opportunity to bring the Octagon to life across multiple slot titles. Booth highlighted the significance of partnering with UFC, one of the most popular sports brands globally, and expressed eagerness to showcase the first title in the coming months.

The collaboration promises mutual benefits, as it allows Games Global and UFC to tap into their shared target demographic. Legal online casino players in states like Connecticut, Delaware, Michigan, Nevada, New Jersey, West Virginia, and Pennsylvania will have access to these games.

Games Global continues to strengthen its presence in North America through strategic partnerships, such as the recent agreement with Caesars to release a custom online slot game, Caesars Palace Frenzy.

 

“The significance of this partnership cannot be overstated, as it represents a strategic move for both Games Global and UFC.”

 

Conclusion:

The alliance between Games Global and UFC represents a significant milestone in the online gaming industry. By introducing UFC-themed digital slot games, both parties aim to captivate existing fans and draw in new players, thereby strengthening their positions in the market. This partnership signals a new era of innovation and excitement in online gaming, as fans eagerly anticipate the launch of these thrilling new games.

The combination of UFC's global appeal and Games Global's expertise in creating engaging online casino experiences promises to deliver an unparalleled gaming experience for enthusiasts around the world. As anticipation builds, it's clear that this collaboration will pave the way for an exciting new chapter in online gaming history.

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