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Fanatics Sportsbook Launches in Kansas, Expanding US Footprint

Explore Fanatics Sportsbook's latest venture into the Kansas sports betting market, following its recent entry into Arizona. With seamless transitions for former PointsBet users and a competitive landscape offering significant growth potential, learn how Fanatics navigates the dynamic US sports betting scene. Stay informed on the company's strategic expansion plans, including upcoming launches in Louisiana, New Jersey, and Wyoming.
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Harrah's Kansas City

Branimir Ivanov | Senior News Contributor

Updated: Apr 2, 2024

Fanatics Sportsbook Launches in Kansas, Expanding US Footprint

 

Fanatics Sportsbook, a subsidiary of Fanatics Holdings Inc., has officially launched its online platform in Kansas, marking its seventeenth state entry in the US. Following its recent debut in Arizona, Fanatics Betting and Gaming continues its expansion strategy with Kansas as its latest market entry. Additionally, the company has announced forthcoming launches in Louisiana, New Jersey, and Wyoming, further solidifying its presence in the rapidly growing sports betting landscape.

 

The Key Takeaways:

  1. Expansion of Fanatics Sportsbook: Fanatics Sportsbook's entry into Kansas marks its seventeenth state presence in the US, following its recent launch in Arizona. The expansion reflects the company's strategic approach to tapping into emerging sports betting markets across the country, with forthcoming launches planned in Louisiana, New Jersey, and Wyoming.
  2. Seamless Transition for Users: Former users of PointsBet in Kansas will experience a smooth transition to the Fanatics Sportsbook platform, with their account information and balances automatically migrated. This includes usernames, passwords, account balances, rewards points, and responsible gaming settings, ensuring continuity and convenience for existing customers.
  3. Competitive Landscape and Market Potential: The Kansas sports betting market presents a competitive landscape with significant growth potential. While DraftKings and FanDuel have historically dominated the scene, recent data indicates a diverse array of operators vying for market share. With the allowance of up to 12 online sportsbooks in the state, Fanatics Sportsbook enters a dynamic environment poised for expansion and competition.

 

Kansas, now a part of the Fanatics Sportsbook ecosystem, offers eligible residents and visitors access to the platform via iOS and Android devices. Notably, former users of PointsBet will seamlessly transition to Fanatics, with their account information and balances automatically migrated to the new platform. This includes usernames, passwords, account balances, rewards points, and responsible gaming settings, ensuring a smooth transition for existing customers.

One of the key features of the Fanatics Sportsbook experience for Kansas players is the opportunity to earn up to 5% of their wager back in FanCash, which can be utilized as bonus bets. The platform boasts user-friendly navigation and offers regular daily odds boosts along with a variety of promotions and bonuses for both new and existing account holders.

In navigating Kansas' diverse sports betting market, Fanatics Sportsbook will cater to a range of betting preferences, allowing users to place bets on sports events, horse races, and engage in daily fantasy sports contests. The state boasts a mix of state-owned and tribal casinos, alongside online sportsbooks partnered with retail locations. Notable operators in the Kansas market include DraftKings, FanDuel, Barstool/ESPN, BetMGM, Caesars, and now, Fanatics Sportsbook.

While DraftKings and FanDuel have historically dominated the Kansas sports betting scene since its launch in 2022, recent data indicates a competitive landscape with significant market potential. In February alone, online sportsbooks in Kansas reported nearly $193.9 million in betting handle, with DraftKings leading the way with $87.7 million in total bets, followed closely by FanDuel with $58.5 million. However, with the allowance of up to 12 online sportsbooks in the state, Fanatics will face increased competition as more operators vie for market share.

 

“We're excited to bring Fanatics Sportsbook to Kansas, further expanding our footprint in the US market. With our user-friendly platform and commitment to customer satisfaction, we aim to provide Kansas players with a seamless and enjoyable sports betting experience.”

 

Conclusions

As the sports betting landscape continues to evolve in Kansas, Fanatics Sportsbook is poised to leverage its innovative platform and expansive reach to capture a significant portion of the market. With its user-centric approach and commitment to delivering a seamless betting experience, Fanatics remains a formidable player in the ever-expanding realm of online sports betting.

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