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Fanatics Sportsbook Expands to NY, 15th State Milestone Reached

Read about Fanatics Sportsbook's latest move as it launches in New York, marking its 15th state presence in the rapidly evolving US sports betting landscape. Explore innovative features, account migrations, and the competitive market dynamics as Fanatics aims to disrupt the industry.
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Branimir Ivanov | Senior News Contributor

Updated: Feb 29, 2024

Fanatics Sportsbook Expands to NY, 15th State Milestone Reached

In a groundbreaking move, Fanatics Sportsbook, a prominent name in the US gambling scene, has officially launched its online sportsbook in New York, marking its 15th state venture. This expansion comes on the heels of successful February debuts in Indiana and Michigan's online betting arenas.

With New York now on its roster, Fanatics Sportsbook joins an impressive list of states where it is already operational, including Colorado, Connecticut, Kentucky, Iowa, Maryland, Massachusetts, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, and West Virginia. Moreover, the company is gearing up for its launch in North Carolina on March 11.

 

Key Movements

  • Expansion Milestone: Fanatics Sportsbook's entry into New York signifies a significant achievement, marking its presence in 15 states across the US. This expansion underscores the company's rapid growth and strategic positioning in the competitive online sports betting market.
  • Account Migration: With the completion of PointsBet's US operations acquisition, Fanatics Sportsbook has successfully migrated PointsBet customers' account details to its platform. This seamless transition ensures continuity for users while bolstering Fanatics' customer base and operational efficiency.
  • Competitive Market Dynamics: Fanatics enters the highly competitive New York online sports betting market, facing established players like FanDuel and DraftKings. Despite the challenges, the company aims to carve out a niche by offering innovative features and leveraging its expertise to capture market share and drive growth.

 

What's following now with Fanatics?

Although online casinos remain illegal in New York, Fanatics has made significant strides in the gaming industry, offering its casino services in Michigan, Pennsylvania, and West Virginia. For those interested in the legalization progress of online casinos in New York, Fanatics provides updates through its dedicated 2024 online casino bill tracker.

In a move aimed at enhancing user experience and streamlining operations, Fanatics Sportsbook recently completed the migration of PointsBet's US operations. This migration includes transferring PointsBet customers' account details, such as usernames, passwords, account balances, rewards points, and responsible gaming settings, to the Fanatics Sportsbook platform.

 

“Fanatics Sportsbook's expansion into New York is a testament to our commitment to providing fans with an unparalleled betting experience. As we reach this milestone of operating in 15 states, we remain dedicated to disrupting the industry with innovative features and customer-centric solutions.”

 

Fanatics Sportsbook distinguishes itself in the market by offering innovative features designed to cater to the needs of sports enthusiasts and bettors alike. These include the FanCash system, allowing players to earn up to 5% of their bet total in FanCash, a Discover feed to find key stats and trending bets, a user-friendly search bar for quick access to desired bets, and access to responsible gaming tools and a 24/7 Help Center for customer support.

Entering the highly competitive New York online sports betting market, Fanatics faces stiff competition from established players like FanDuel and DraftKings. Despite the challenges, Fanatics is poised to make a significant impact, leveraging its expertise and innovative offerings to capture a share of the lucrative market. With a record-breaking performance in January, where NY sportsbook operators generated $211.5 million in revenue from nearly $2 billion in betting handle, the stage is set for Fanatics to make its mark in the Empire State.

As Fanatics continues to expand its footprint across the nation, its foray into New York signifies another milestone in its journey to revolutionize the sports betting industry, offering fans an unparalleled betting experience while disrupting traditional norms.

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