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Bragg Gaming Expands Reach with Light & Wonder

Bragg Gaming Group expands its presence in the online gaming market through a strategic partnership with Light & Wonder, offering exclusive casino content to operators in the US, Canada, and Europe.
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MGM National Harbor

Branimir Ivanov | Senior News Contributor

Updated: Apr 24, 2024

The Casino Growth and the future

Bragg Gaming Group, a global B2B gaming technology and content provider, has announced a significant international online casino content distribution agreement with Light & Wonder. This collaboration is set to expand Bragg's reach in the online gaming market, particularly in the United States, while enhancing its online casino offerings with new and exclusive titles.

 

  1. Strategic Expansion: Bragg Gaming Group secures an international online casino content distribution agreement with Light & Wonder, aimed at expanding its presence in the rapidly growing US iGaming market.
  2. Enhanced Offerings: The partnership allows Bragg Gaming to offer its exclusive portfolio of games, including titles from studios like Atomic Slot Lab and King Show Games, to operators using Light & Wonder's online casino content platform.
  3. Market Impact: With a focus on high-quality and exclusive content, Bragg's collaboration with Light & Wonder strengthens its position in key iGaming jurisdictions across the US, Canada, and Europe, promising new and engaging experiences for online casino players.

 

Robert Simmons, head of communications at Bragg Gaming Group, highlighted the significance of this partnership, stating, “In simple terms, this partnership is greatly beneficial as it allows those operators who currently utilize online casino content on an aggregate basis from Light & Wonder access to Bragg’s exclusive portfolio, comprising games from studios including Atomic Slot Lab, King Show Games, and Blueberi.”

This agreement is particularly noteworthy for Bragg Gaming (NASDAQ: BRAG), which holds licenses in New Jersey, Michigan, Pennsylvania, and Connecticut. By partnering with Light & Wonder (NASDAQ: LNW), Bragg aims to expand its reach to new audiences in the USA, reinforcing its presence in the rapidly growing iGaming market.

The deal with Light & Wonder builds upon Bragg's existing collaborations with numerous US online casino brands, positioning the company strategically in the most mature iGaming markets. High-performing games from Bragg’s proprietary studios, including Atomic Slot Lab, Indigo Magic, Wild Streak Gaming, and Spin Games, will be integrated into Light & Wonder’s online ecosystem.

Simmons emphasized the commitment to delivering high-quality content to US online casino players, stating, “US online casino players can expect the same high standards in content following this agreement as they could before the agreement was made. We’re committed to developing only the best and most exclusive online casino content in the market.”

Steve Mayes, senior director of digital partnerships at Light & Wonder, expressed enthusiasm about the partnership, noting that several key operators are lined up to launch Bragg games. This agreement will significantly expand Light & Wonder’s portfolio of games partners, providing players with a wide selection of highly localized and unique titles.

Bragg Gaming Group is known for its content-driven technology, offering exclusive content to online and land-based casino and sports betting operators. Through its Bragg RGS technology and the Bragg Hub content delivery platform, Bragg provides its customers with a diverse range of exclusive games, supported by data analytics tools and the Fuze player engagement toolset.

 

“In simple terms, this partnership is greatly beneficial as it allows those operators who currently utilize online casino content on an aggregate basis from Light & Wonder access to Bragg’s exclusive portfolio, comprising games from studios including Atomic Slot Lab, King Show Games, and Blueberi.”

 

The Conclusions

Bragg's presence in the US iGaming market has rapidly expanded through partnerships with leading operators such as Caesars, Rush Street, BetMGM, and PokerStars. In states like New Jersey, Michigan, Pennsylvania, and Connecticut, Bragg has secured agreements with prominent online casino brands, including FanDuel Group, DraftKings, Golden Nugget, and WynnBET.

With licenses and certifications in multiple jurisdictions worldwide, including the UK, Italy, the Netherlands, and Colombia, Bragg Gaming Group continues to solidify its position as a key player in the global iGaming industry. In the past year alone, Bragg released 29 exclusive online casino games globally, demonstrating its commitment to innovation and expansion in the ever-evolving online gaming landscape.

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