Betly Casino to Transition to Playtech Platform

Betly, West Virginia's only online casino, is preparing to transition to Playtech’s technology platform in the coming months, marking its third platform switch since launching. Owned by Delaware North, Betly has faced a unique set of challenges in the competitive iGaming market. This latest move seeks to improve user experience and provide the operator with an edge in West Virginia’s growing gaming industry. The transition highlights Delaware North’s commitment to adapting to customer needs and leveraging industry-leading technology.

This shift to Playtech represents a significant upgrade for Betly customers. Delaware North, which also operates Mardi Gras and Wheeling Island retail casinos in West Virginia, has positioned this partnership as a strategic step forward to enhance Betly’s offerings and secure more market share in the state.

The Playtech platform promises to bring a host of improvements for West Virginia’s Betly customers. Players can expect a smoother, more personalized gaming experience, with enhanced features such as bonus bets, boosts, drawings, and tournaments. These additions aim to increase engagement by offering tailored betting and gameplay options, catering to both casual and serious players.

A key addition could be Playtech’s live-dealer games, which are likely to become a feature of the revamped Betly platform. West Virginia’s partnership with Pennsylvania’s Gaming Control Board allows games to be streamed from Pennsylvania-based studios. Playtech, having recently obtained a license to provide live dealer games in the state, is positioned to expand its reach and introduce unique offerings to Betly customers.

One standout possibility is the inclusion of Adventures Beyond Wonderland, an immersive live game show inspired by Alice in Wonderland. This visually striking game combines augmented reality, a spinning wheel with lucrative prizes of up to 2,000x the player’s bet, and an interactive host dressed as the Mad Hatter. Such additions could significantly elevate the gaming experience for West Virginia players.

Playtech’s Expanding Presence

Playtech’s global reputation as an iGaming innovator makes this partnership particularly noteworthy. With operations in over 20 countries and a workforce of more than 7,900 employees, Playtech has established itself as a leader in both casino-style games and sports betting services. Its recent expansion into live dealer gaming has positioned it to meet growing demand in markets like West Virginia.

During a recent earnings call, Playtech CFO Chris McGinnis underscored the company’s commitment to growth in the live gaming sector. “We’re expanding all three of our Live Casino facilities and I would say expanding quite aggressively actually because of the demand that’s coming in,” McGinnis said. As its Pennsylvania studio scales up operations, players in West Virginia can expect a wider range of live-dealer options in the near future.

Betly’s switch to Playtech marks the latest chapter in its evolution. After initially launching with IGT technology, the operator faced an early shutdown before relaunching with Belgian supplier Gamewise. Now, by aligning with Playtech, Betly is poised to deliver a more comprehensive and seamless gaming experience. The Playtech platform will also likely strengthen Betly’s sports betting services, which are integrated into the same app as its online casino. This unified approach could appeal to a broader audience and create a more cohesive user experience.

We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader.

Conclusion

Betly’s upcoming transition to Playtech technology signifies a turning point for West Virginia’s iGaming landscape. With new features like live dealer games, enhanced promotional tools, and greater personalization, the revamped platform promises to set a higher standard for online casinos in the state. As Playtech continues to expand its capabilities, Betly is well-positioned to remain competitive and attract a larger share of West Virginia’s growing online gaming market.