BC.GAME Announced as Principal Partner of Leicester City FC

BC.GAME Announced as Principal Partner of Leicester City FC

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Leicester City Football Club has announced a multi-year partnership with BC.GAME, an online gaming platform, has designated the company as the principal partner for its men's first team starting in the 2024/25 season. This collaboration will feature BC. GAME's logo on the front of Leicester City's Men's First Team shirts and adult replica shirts, marking a significant sponsorship deal in the club's history.

The new Adidas home kit, which includes BC.GAME branding will be available for purchase starting at 9:00 AM BST on July 6. King Power, a long-standing club partner, will become the Training Wear Partner, continuing its association with Leicester City. The women's team's 2024/25 home kit launch, along with the announcement of their Principal Partner, is set for July 20, just before the Barclays Women's Super League season begins in September.

BC.GAME, established in 2017, has rapidly gained recognition in both the cryptocurrency and sports sectors. The platform supports a variety of cryptocurrencies, including Bitcoin (BTC) and Ethereum (ETH), providing a secure and transparent gaming environment. BC. GAME's involvement in football is not new, having previously partnered with the Argentine Football Association. The company is also investing in the eSports market. As part of its commitment to responsible gaming, BC.GAME offers tools to help players manage their gambling habits and seek assistance if needed.

This partnership represents a strategic move for both Leicester City FC and BC.GAME. For Leicester City, the collaboration comes at a critical juncture as the club returns to the Premier League. The financial influx from BC. GAME's sponsorship is expected to bolster the club's efforts to re-establish itself among the elite teams. The revenue generated from this partnership will likely be used to invest in the squad, enhancing competitiveness in the top tier of English football.

Leicester City's Chief Executive, Susan Whelan, expressed enthusiasm about the partnership, highlighting the opportunity to work with an innovative partner. She acknowledged BC. GAME's successful history in sports and looked forward to a mutually beneficial relationship. Rayne Davis, Director of Marketing and Affiliates for BC.GAME praised Leicester City's rich history and global appeal, noting that the partnership offers a chance to introduce BC. GAME's online gaming platform to new audiences.

For BC.GAME, this partnership is a significant marketing strategy to increase brand visibility and credibility. Associating with a reputable football club like Leicester City allows BC.GAME to reach a broader and more diverse audience, particularly those who may still need to become familiar with cryptocurrency-based gaming. This partnership also provides BC.GAME has a platform to promote its responsible gaming initiatives, emphasizing the importance of safe and enjoyable gaming experiences.

The collaboration between BC.GAME and Leicester City FC is a significant development for the industry. It reflects a growing trend of cryptocurrency-based gaming platforms partnering with mainstream sports teams. This partnership could increase BC. GAME's visibility and attract a broader audience to online crypto gaming. Additionally, it underscores the importance of responsible gambling, with BC.GAME promoting safe gaming practices through dedicated messaging.

The partnership between BC.GAME and Leicester City FC signifies a notable trend on the market: the increasing integration of cryptocurrency-based gaming platforms with mainstream sports. This collaboration is likely to enhance BC. GAME's visibility and credibility potentially attract a broader audience to online crypto gaming. This move could signal a shift towards greater acceptance and integration of cryptocurrency and blockchain technology. The partnership also emphasizes the importance of responsible gambling with BC.GAME incorporating dedicated messaging to promote safe gaming practices.

As Leicester City returns to the Premier League for the 2024/25 season, this partnership aims to strengthen the club's position and support its ambitions. The Foxes will commence their new Premier League campaign with a home game against Tottenham Hotspur on August 19, featuring their new BC.GAME-branded kits.

This partnership between BC.GAME and Leicester City FC sets a precedent for future collaborations between sports teams and cryptocurrency-based platforms. As digital currencies and blockchain technology evolve, their integration into various sectors, including sports, becomes more prevalent. This alliance supports Leicester City's aspirations and exemplifies the growing convergence between traditional sports and digital innovation.

The BC.GAME and Leicester City partnership highlights a strategic alignment that benefits both parties. It promotes responsible gaming and could influence the future of the online casino industry. This collaboration not only supports Leicester City's aspirations but also exemplifies the integration of innovative online gaming platforms with traditional sports. The future of sports partnerships may increasingly involve digital and cryptocurrency-based entities, reflecting broader technological trends.