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Bally’s Online Casino App: Boosting Rhode Island’s Gaming Scene

Discover how the introduction of Bally’s online casino app is reshaping Rhode Island's gambling landscape, offsetting revenue stagnation and offering new growth opportunities. Explore the resilience of online sports betting and the potential challenges and opportunities that lie ahead for the state's gaming sector.
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Branimir Ivanov | Senior News Contributor

Updated: Apr 5, 2024

Bally’s Online Casino App: Boosting Rhode Island’s Gaming Scene

Rhode Island’s gaming landscape has recently seen a notable addition with the introduction of Bally’s online casino app. February 2024 revenue figures released by the Rhode Island Lottery underscore the significance of this development, indicating a stagnant industry that could benefit from online gaming. During February, the state's gaming industry reported revenue of approximately $55.2 million, derived from its two physical casinos and sole online sportsbook. Notably, the introduction of online gambling offset losses incurred by brick-and-mortar establishments, setting the stage for further growth in online casino play.

 

Key Points:

  1. Bally’s online casino app introduction offsets stagnation: The entry of Bally’s online casino app into Rhode Island’s gambling scene has injected new life into a stagnant industry, countering declines in brick-and-mortar revenue and offering a promising avenue for growth.
  2. Online sports betting resilience cushions revenue dip: Despite a marginal downturn in overall revenue compared to the previous year, the resilience of online sports betting, particularly through the state’s online sportsbook, has mitigated losses and highlighted the potential of digital gaming platforms.
  3. Potential challenges and opportunities lie ahead: While the launch of Bally’s online casino app presents opportunities for revitalizing Rhode Island’s gambling sector, challenges such as competition absence and the need for live dealer games could impact its success. However, optimism remains for a resurgence in gaming revenue and the realization of the sector's full potential in the digital realm.

 

Bally’s Tiverton and Twin River casinos emerged as key contributors, collectively generating over $53.5 million in revenue for the month. This figure encompasses earnings from physical slots, adjusted revenue from table games, and gross win from in-person sports betting. While February 2024 figures represent a slight downturn compared to the same period in the previous year, online sports betting demonstrated resilience, witnessing a 16.4% year-over-year increase.

The state’s online sportsbook proved instrumental, capturing approximately 7.9% of the nearly $30.4 million wagered online by Rhode Islanders in February. This marked a 6.3% surge compared to February 2023, cushioning the decline observed in table game revenue.

Despite a marginal dip in overall revenue compared to the previous year, Rhode Island’s gaming industry remains hopeful with the arrival of Bally’s online casino. The ongoing fiscal year has seen a slight decrease in total gambling revenue, with online sports betting win declining by 7.9% over the first eight months of FY2022-23.

Bally’s online casino, which commenced its testing phase on March 1, 2024, and was fully launched on March 5, could be a catalyst for rejuvenating the state's gambling sector. However, the extent of its impact hinges on various factors, including Bally’s investment in promotional activities and the eventual inclusion of live dealer games, which are popular in other jurisdictions with online casino gaming.

The absence of competition in Rhode Island's online casino market may initially limit Bally’s incentive for aggressive marketing. Additionally, the lack of live dealer games could pose a challenge, although Bally’s intends to address this by potentially introducing them as early as April 2024.

 

“In the face of stagnation, the introduction of Bally’s online casino app has breathed new life into Rhode Island’s gambling industry, offering a promising pathway for growth and revitalization.”

 

The Concluding Thoughts

Overall, the introduction of online casino play appears to offer a promising avenue for growth in Rhode Island's gaming industry. Future revenue data from the Rhode Island Lottery will provide insight into the efficacy of this expansion and its implications for the state's gambling landscape. As stakeholders eagerly await these updates, optimism abounds for a resurgence in gaming revenue and the realization of the sector's full potential in the digital realm.

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