Amusnet Expanded Its Influence at SBC Summit Lisbon

Amusnet Expanded Its Influence at SBC Summit Lisbon

Amusnet

Rated 90.08/100%

117 Casinos
195 Games | 13 Live Games

All Casinos

Number of games

195

Country

Bulgaria

Founded

2016

• Live Games
• Slots
• Table Games

Amusnet's participation as a premium sponsor at the SBC Summit in Lisbon this autumn was a calculated step in solidifying its role in the industry. The company used the event to showcase its latest offerings while also receiving recognition in the form of the Casino/Slots Developer of the Year Award. This acknowledgment from industry peers reflected Amusnet's efforts to innovate in the gaming market.

A significant aspect of Amusnet's presence at the summit was its collaboration with Tiagovski, one of Portugal's leading gaming streamers, known for his substantial following of 1.5 million on social and streaming platforms. The partnership capitalized on his local influence with an Instagram campaign that attracted over 10,000 participants. This campaign boosted Amusnet's visibility in the region and created an interactive platform for potential players through a prize draw for a custom gaming chair. The meet-and-greet at Amusnet's stand further personalized this engagement, allowing direct interaction between the streamer and participants.

This collaboration began in April 2024 and goes beyond just one event. It marks a strategic move to sustain market penetration in Portugal. The streaming of Amusnet's upcoming slot games, Dancing Dead and Vampire Bites, planned for release in October and November, is an example of how the company leverages local influencers to stay relevant and engage with a broader audience. This approach aligns with a growing trend in the industry where companies use content creators to increase brand reach and market-specific engagement.

This partnership illustrates a shift in how casino operators approach marketing. By teaming up with figures like Tiagovski, Amusnet has found a way to localize its presence in a strategic market without relying on conventional marketing tactics. These partnerships are not only about visibility—they are about adapting to market dynamics and creating deeper connections with consumers. This adaptive strategy is critical for long-term success in a constantly evolving industry.

Amusnet's approach at the SBC Summit reflects a growing trend in the online casino world: targeted collaborations with content creators as a tool for expanding market reach. This tactic allows companies to connect with audiences more authentically and locally. The integration of social media influencers into marketing strategies is particularly significant in regulated markets, where consumer trust and engagement play key roles in building a successful brand.

This trend suggests a shift from traditional mass marketing toward more personalized, content-driven interactions with players. Streamers and social influencers bridge the gap between the brand and its target audience by creating relatable, interactive content. As more online casinos adopt these tactics, the industry may see an increased focus on creating bespoke marketing strategies that respond to market demands and player preferences.

Amusnet's participation at SBC Lisbon and its partnership with Tiagovski represents a forward-thinking approach in the casino industry. This strategy reinforces the company's presence in a key market and highlights the broader shift toward localized, influencer-driven marketing efforts.