FC Bayern Munich Multi Year Partnership with Betano

FC Bayern Munich has announced a multi-year partnership agreement with Betano, the sports betting brand owned by Kaizen Gaming. The deal, confirmed to run through the 2027/28 season, designates Betano as the club’s Official Sponsor and marks a key milestone in Betano’s global growth strategy.

The three-year sponsorship deal reinforces Betano’s presence in the highly competitive German sports betting market, one of the largest and most regulated betting markets in Europe. By aligning with FC Bayern Munich—one of Europe’s most successful football clubs, boasting six UEFA Champions League titles—Betano aims to elevate its brand visibility and credibility on the global stage.

• FC Bayern Munich has signed a multi-year official sponsorship deal with Betano, running through the 2027/28 season.

• The partnership supports Betano’s global expansion strategy, particularly strengthening its presence in the German sports betting market.

• Betano will also sponsor the MVP awards at the upcoming Copa América Femenina 2025, highlighting its growing involvement in international football.

Michael Diederich, deputy CEO of FC Bayern, highlighted the strategic importance of the collaboration. “We are delighted to have gained a new partner for FC Bayern in Betano. With Betano, we have another partner by our side with whom we can achieve our joint growth targets and drive forward our innovative strength.” This underscores FC Bayern’s commitment to forming partnerships that support both commercial success and innovation within the club.

George Daskalakis, CEO of Kaizen Gaming, expressed pride in the partnership, noting its significance for Betano’s brand evolution.

“When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company.” This deal marks one of the largest commercial agreements for Betano to date.

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, emphasized Germany’s importance as a strategic market. “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans.” This focus on responsible gaming is particularly relevant amid tightening regulations in the European betting industry.

We are excited to partner with Betano as we pursue shared growth and innovation goals.

The Future of the Partnership

The partnership also complements Betano’s ongoing efforts to expand globally. Just last week, Betano was named the Official Sponsor of the Copa América Femenina 2025, a major women’s football tournament held in South America from July to August. As part of that sponsorship, Betano will present an MVP award for the best player in every match, further cementing its association with high-profile international football.

Overall, FC Bayern’s partnership with Betano represents a strategic alignment that benefits both parties. The football club secures a commercial partner dedicated to innovation and growth, while Betano leverages the global appeal of FC Bayern to boost its market penetration in Germany and beyond during a period of rapid international expansion.