Bragg Gaming Launches iGaming Content with Fanatic in USA

Bragg Gaming Group has officially launched its comprehensive online casino content and Remote Gaming Server (RGS) technology with Fanatics Casino, extending the offering across three of the United States’ most competitive regulated iGaming markets: New Jersey, Michigan, and Pennsylvania.

This rollout marks a significant milestone in Bragg’s broader North American market penetration strategy, underscoring its commitment to deepening its presence within the expanding U.S. online gambling sector. Through this partnership, Fanatics Casino users in these states now have access to a diverse portfolio of games, including proprietary titles developed by Bragg’s own studios—Atomic Slot Lab, Wild Streak Gaming, and Indigo Magic.

All games are integrated and delivered through Bragg’s proprietary Remote Games Server technology, which is accessible via its centralized Bragg HUB platform. This technology allows for seamless content delivery, quick updates, and enhanced player engagement capabilities.

Diverse Game Catalogue Boosts Player Choice

Beyond Bragg’s in-house titles, the partnership also leverages a broad network of third-party studios whose content is available across the three regulated markets. Studio partners include established names like Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation. Featured titles such as Cai Fu Emperor Ways and Queenie enrich the offering, catering to varied player preferences and increasing Fanatics Casino’s competitive positioning.

Bragg has also announced plans to expand its partner network further within the year, with Boomerang Studios, Four Leaf Gaming, and Reflex Gaming slated to launch new titles on the Bragg RGS platform later in 2025. This signals a continued focus on content diversification and innovation.

The partnership’s timing aligns with the growing trend of convergence between sports betting and online casino gaming, especially in states with mature regulatory frameworks. Fanatics, traditionally known for connecting sports fans with merchandise and recently for its entry into sports betting, leverages this collaboration to cross-sell and integrate iGaming experiences.

Matevz Mazij, CEO of Bragg Gaming Group, emphasized this synergy in his remarks: “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the U.S.”

He added that Bragg anticipates a continuing relationship with Fanatics Betting and Gaming, with plans for regular new game releases to keep the content fresh and engaging for players.

Kieron Shaw, Manager of Fanatics Casino Games Content, reinforced the strategic importance of the deal: “This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalize on the substantial growth projected for these key markets. Bragg's impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”

The U.S. iGaming market has seen rapid expansion in recent years, driven by regulatory developments in multiple states. New Jersey, Michigan, and Pennsylvania are among the top performers in terms of online gambling revenue, supported by robust regulatory frameworks and active player bases.

Bragg’s entry through Fanatics Casino is part of a broader push by both companies to capitalize on this growth. The move follows Bragg’s recent content development agreement with Hard Rock Digital, highlighting its focus on securing strategic partnerships with established operators to gain access to key states.

Remote Gaming Server technology like Bragg’s RGS platform plays a crucial role in this environment by enabling operators to access diverse content from multiple suppliers through a single integration. This reduces operational complexity, accelerates time to market for new titles, and offers operators flexible promotional tools.

This launch with Fanatics across New Jersey, Michigan, and Pennsylvania represents a pivotal step in expanding Bragg’s presence in the U.S. iGaming market, combining our proprietary and partner content with cutting-edge RGS technology to deliver a superior gaming experience.

Future Outlook

Looking ahead, Bragg Gaming Group appears well-positioned to leverage its expanding content library, growing studio partnerships, and advanced technology infrastructure to strengthen its competitive stance in the U.S. iGaming market. As states continue to legalize and regulate online gambling, demand for high-quality, innovative casino content is expected to rise.

By collaborating with a multi-vertical operator like Fanatics, Bragg benefits from cross-channel marketing and exposure to sports betting audiences, which are increasingly engaging with iGaming offerings. The planned introduction of new studio partners and titles later in the year further underscores Bragg’s strategy to remain agile and content-rich in a rapidly evolving market.

For Fanatics, the deal boosts its casino content portfolio at a critical time as it seeks to expand beyond sports betting and establish itself as a major player in U.S. online gaming.